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Upcoming Events

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Chicago

Marketing Innovators Luncheon

1.15.15
Topic: Business Essentials for Strategic Communicators: What You and Your Team Need to Know Speaker: Ron Culp, Director, Graduate PR & Advertising Program, DePaul University and Matt Regas, PhD., Assistant Professor of Public Relations, DePaul University
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Houston

BMA Houston Chapter January 2015 Luncheon: The E-Metric: How an Enrichment Culture Makes Employees & Customers Your Best Business Asset

1.15.15
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Colorado

BMA Colorado Chapter January Meet-up

1.15.15
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Colorado

BMA Colorado Chapter Young Professionals Event: SOFT SKILLS TO GROW YOUR CAREER: SOCIAL INTELLIGENCE FOR ADVANCEMENT

1.20.15
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BMA Connect2

BMA Connect2: SoCal

1.21.15
Integrated Leadership Summit
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Chicago

Breakfast Seminar

1.21.15
Topic: Data for Big and Small Companies Speaker: Jim Carey, Integrated Marketing Communications Program, Northwestern University - IMC
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Houston

BMA Houston Chapter Auction

1.21.15
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Northern California

BMA NorCal Chapter Event: Content Marketing: A best practices discussion with marketing leaders, moderated by Laura Ramos

1.28.15
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Minnesota

BMA Minnesota Chapter Event: Strategies to Win with the Evolution of Channel Marketing

2.3.15
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Chicago

Young Professionals Event

2.5.15
Topic: Networking 101 Speaker and Location: TBD
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Featured Items

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  • BMA/Associate ANA Member Benefits

    The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.   Learn More >

  • BMA ANA FAQs

    The ANA (Association of National Advertisers) and the Business Marketing Association (BMA) have announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • BMA and ANA: Driving Value and Growth for Members

    Steve Liguori and ANA president and CEO Bob Liodice discuss the combination of the BMA and ANA.   Learn More >

  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

Tags > blaze
Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29-31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure.

Scot Wingo CEO ChannelAdvisor Ecommerce sites have changed the consumer experience and are beginning to make a mark on the b-to-b buying experience as well, says Scot Wingo, CEO-ChannelAdvisor, an ecommerce solution provider based in Raleigh, N.C. Wingo will speak at the 2013 International BMA Conference, sitting down for a fireside chat with Charlie Peters, senior executive VP-Emerson.

Neil Rackham The Professor of Professional Selling Phil Kotler S.C. Johnson Distinguished Professor of International Marketing Northwestern University   “It’s more essential than ever for sales and marketing to work together,” says Neil Rackham, an author and strategist who tracks the relationship of the troubled corporate siblings.

David Meerman Scott Author, Newsjacking and Real-Time Marketing  “Marketing has traditionally been about campaigns,” says David Meerman Scott, author of Newsjacking and Real-Time Marketing. “It’s war. It’s strategy, and it’s building a plan for next quarter.

Joe Pulizzi CEO Content Marketing Institute Joe Pulizzi is ready to see good storytellers take control of the b-to-b marketing narrative. The founder and CEO of the Content Marketing Institute will lead a panel session of creative voices at the Global BMA Conference in Chicago. The line-up includes Michael Brenner, senior director-marketing and content strategy at SAP; Jodi Navta, VP-marketing and communications at Coyote Logistics, and Todd Wheatland, VP-head of thought leadership and marketing at Kelly Outsourcing and Consulting Group.

Additional highlights 84% of respondents said that business-to-consumer trends impact their market. 25% said that their organizations employ a documented content management strategy across the enterprise. 36% have made progress toward using predictive analytics.



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