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Saga Shoffner Owens-Illinois tapped Nike veteran Saga Shoffner to lead its “Glass Is Life” initiative in 2011. Glass container manufacturers were losing market share to alternative packaging suppliers, and the O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health and quality. “I knew, looking at it, that it was a big idea,” Shoffner says.
by Michael Krauss, president-Market Strategy Group Tom Ricketts Chairman Chicago Cubs Tom Ricketts’ vision is simple. He wants the Chicago Cubs to win the World Series. The chairman of the professional baseball team laid out his plan at a BMA Chicago luncheon on January 23.
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