request.ancestors = 1
session.lev = 0
Is not a regular "page"
session.chaptersite = 0
session.chapterroot = 1
session.chaptername =
session.homePageLayout = 1

  • Your Connection to B2B
  • BMA Global Conference Series
  • BMA Website Survey
  • Join BMA Today!

Upcoming Events

See All

St. Louis

BMA St. Louis Chapter Summer Chill Happy Hour

7.31.14
Learn More

St. Louis

BMA St. Louis Chapter Event: Summer Chill Happy Hour

7.31.14
Learn More

Minnesota

BMA Minnesota Chapter Event: SUCCESS STORIES: OVERCOMING B2B CHALLENGES

8.5.14
Learn More

Colorado

BMA Colorado Chapter WEBINAR - HOW TO REALLY LOVE YOUR EMPLOYEES

8.6.14
Learn More

Southern California

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8.6.14
Join us at one of Newport Beach's crown jewels, the Balboa Bay Resort, for innovative social and content marketing insights, tips and resources. Topping-off late afternoon will be our Newport Harbor sunset cruise reception.
Learn More

Philadelphia

BMA Philadelphia Chapter Event: Happy Hour at PJ Whelihan's, Blue Bell!

8.7.14
Learn More

New York City

BMA New York City Chapter Golf Classic

8.11.14
Learn More

Atlanta

BMA Atlanta Chapter Event: Smarter Marketing Equals Better Results

8.12.14
Learn More

Featured Items

See All
  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

  • BMA14 Photos

    We've posted nearly 200 photos from this year's BMA Global Conference! Check them out on Flickr and Facebook.   Learn More >

  • Congratulations to the sponsor tabletop BINGO winners

    BMA14 relies on the valued sponsorship of contributing Agencies and Suppliers. Attendees had the opportunity to visit the sponsor tabletops and participate in the Sponsor Bingo raffle. This year’s winner of the iPAD mini is Sophia Park, Digital Marketing Specialist, Molex and the iPAD Air winner is Samantha Becker, Project Manager, Stein IAS. Congrats!   Learn More >

Tags > content marketing
PJA Advertising+Marketing released the final segment of its audio pilot program The Unconventionals last week, introducing listeners to Rubber Tracks recording studio in Brooklyn. Converse, maker of the iconic Chuck Taylor All Star shoe brand, operates the studio and invites up-and-coming musicians to use it for free. The bill lands on the desk of Converse CMO Geoff Cottrill.

Carla Johnson Principal Type A Communications Carla Johnson, principal at Type A Communications, specializes in the development of content marketing strategies that build brand engagement. She is a frequent contributor to BMA conversations about best practices and has built a client base that stretches across organizations including Motorola Solutions and the U.S.

Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its “Engineering a Difference” campaign, a series of video case studies launched on Facebook. Facebook is an unconventional platform for the company.

By Stephanie Schwab, principal-Crackerjack Marketing Most companies these days have some kind of content marketing strategy. We’ve all learned by now that content in its many forms—blogs, video, social media, even podcasts—is highly valued by customers and search engines alike. But does your content strategy extend far enough to attract the customers you want? It’s not enough to create content solely focused on your niche or core corporate topic.

Mike Moran Most marketers have a lot to learn about content strategy, says Mike Moran, senior strategist for Converseon and author of the best-selling Search Engine Marketing. “That isn't a bad thing as long as you acknowledge that and decide to get moving,” he tells BMA Buzz. Moran will point out the path forward during a full-day seminar for BMA-NJ members on October 28.

Debbie Qaqish Principal, Chief Strategy Officer The Pedowitz Group Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. “Buying a piece of technology is not the answer,” she writes.

Michael Brenner BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.

By Anthony Kennada, Gainsight Anthony Kennada Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they’re ready to buy will lead to a sales discussion when they’re ready. We are programmed to favor products or services delivered by companies perceived to be market leaders.



View all tags
View RSS XML

Speaker's Bureau BMA BUZZ BMA Marketing Opportunities

Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Learn more >

Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
Learn more >

BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.
Learn more >

 

A SPECIAL THANKS TO OUR BMA SPONSORS:

BMA Pacific Northwest BMA Northern California BMA Southern California BMA Phoenix BMA Colorado BMA Houston BMA Kansas City BMA St. Louis BMA Minnesota BMA Milwaukee BMA Chicago BMA Indianapolis BMA Cincinnati BMA Atlanta BMA Carolinas BMA Middle East & Northern Africa BMA Northern Ohio BMA Pittsburgh BMA Philadelphia BMA New Jersey BMA New York City BMA Boston Image Map