B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed.
Ingwalson will share her digital insights with BMA Colorado members on August 22.
BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28.
“The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago.
Fran Brosan, Chair, Omobono
The B2B industry can be an opaque environment, says Fran Brosan, chair of UK-based digital marketing agency Omobono. “So much of B2B happens in industry silos or is commercially confidential,” she writes. “It’s much harder for B2B marketers to see what their peers are doing, or what’s been successful.
The Chicago chapter of the BMA has partnered with Loyola’s Quinlan School of Business to develop a course that will help experienced and mid-career marketing managers better leverage digital channels.
The five-day Digital Marketing Strategy course will be offered at Loyola’s Water Tower Campus, October 13–17, and April 13–17. It marks BMA Chicago’s second digital marketing collaboration with the business school—but it will not be a repeat performance.
By Stephanie Schwab, principal, Crackerjack Marketing; faculty lead, Loyola-BMA Chicago digital marketing strategy certification program
Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it.
TopRank Online Marketing CEO Lee Odden is the mastermind of a plot to unseat that most notorious conference bore, the webpage dedicated to official speaker bios. In 2012, he produced a secret agent-themed ebook to introduce speakers at Content Marketing World, and the promotion went viral. He spoke to BMA Buzz about the development of an event marketing tool that has us talking about white rabbits, Google cranial implants and the musical genius of Tony Bennett.
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