B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed.
Ingwalson will share her digital insights with BMA Colorado members on August 22.
BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28.
“The digital world is moving quickly,” says Marla Schrager, executive director of BMA Chicago.
Fran Brosan, Chair, Omobono
The B2B industry can be an opaque environment, says Fran Brosan, chair of UK-based digital marketing agency Omobono. “So much of B2B happens in industry silos or is commercially confidential,” she writes. “It’s much harder for B2B marketers to see what their peers are doing, or what’s been successful.
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