Dittman Incentive Marketing
Steve Cummins will share his approach to the development of a digital marketing strategy at BMA-NJ’s second annual B2B Marketing Summit on April 9. His presentation, titled “The First 90 Days: How to Start a Digital Marketing Strategy,” will focus on lessons he learned at Panasonic and then re-learned when he joined Dittman Incentive Marketing as director-digital marketing earlier this year. “I’m currently at the end of my first 90 days, so you could say I’m living my presentation,” he writes.
CEO & Founder
Companies aren’t social. People are.
If you are seeking deeper social connections, you should start by considering the elements that you value in human-to-human relationships.
By Hugh Allspaugh, Ogilvy & Mather Chicago
Choices are the essence of strategy. It’s not always about what you actually implement, but what you choose not to allow as a distraction. Arguably the biggest challenge marketers face today is how to do more with less.
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