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By Nancy Chou, GM-Knowsy, The Innovation Games Co. Nancy Chou What do your customers want? It’s not a new question, and companies have long sought the answer, using a gamut of techniques and technologies that each promise to be better than the last. Our access to instant data through social media, Web interactions and mobile usage, as well as the willingness of individuals to share more and more about themselves online, means that our quest for deeper customer insights is limited only by our imagination and creativity.

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