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  • Your Connection to B2B
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Upcoming Events

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Phoenix

BMA Phoenix Chapter Event: Hacking the Customer Experience: Essentials for Marketing Success

10.21.14
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St. Louis

BMA St. Louis Chapter Event: Happy Hour at Nebula

10.23.14
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BMA Connect2

BMA Connect2: Kansas City

10.28.14
Connect Through Content: How to Navigate Your Company’s Content Journey
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Colorado

BMA Colorado Chapter MEMBER ONLY EVENT: HOW TO FIND WORK YOU LOVE!

10.28.14
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Colorado

BMA Colorado Chapter October Meet-up

10.30.14
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Minnesota

BMA Minnesota Chapter Event: B-TO-B MULTI-CHANNEL MARKETING: WHAT WILL IT TAKE TO BECOME OMNICHANNEL?

11.11.14
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Northeast Ohio

Northeast Ohio Chapter Event: "Assets and the Enterprise" featuring James Lockman of Adobe Systems

11.12.14
Assets are the foundation of any corporate communication strategy. Whether a one-time ad unit or long form training video or corporate brand identity, all projects begin with creatives. Learn about Adobe's solutions to help make, manage, measure and monetize assets while growing your bottom line.
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Chicago

BMA Chicago Chapter Event: Marketing Innovators Luncheon

11.13.14
Michael Williams, Chief Marketing Officer, Grand Prix of America, Formula 1
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Milwaukee

BMA Milwaukee Chapter Event: Marketing Automation Myth-Busting

11.13.14
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BMA Connect2

BMA Connect2: Dubai

11.19.14
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Featured Items

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  • Oct. 17 message from Chairman Stephen Liguori

    I’m thrilled to announce that the BMA will join forces with the ANA to further advance the B2B marketing profession and the expertise of our members. This decision is one of the biggest that the association has faced since our inception in 1922. Over the last few years, the BMA board has focused on delivering higher levels of value to members and expanding our voice in the B2B marketing community. We think this combination will do exactly that.   Learn More >

  • BMA and ANA announce plan to become the industry’s most comprehensive marketing association

    On Oct. 17 the BMA and ANA announced that their boards of directors unanimously approved plans for BMA to become a division of ANA as of November 30, 2014. The combination reflects the long-term strategies of both organizations to extend business-to-business marketing capabilities and intellectual brand-building capital through increased scale, focused resources, and broadened leadership.   Learn More >

  • CMI/MarketingProfs Release 2015 B2B Content Marketing Research

    B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends-North America reports on the findings gathered from the fifth annual content marketing survey conducted by Content Marketing Institute and MarketingProfs and sponsored by Brightcove. More than 1,800 B2B marketers in North American from diverse industries and a wide range of company sizes responded to the survey in July and August 2014. BMA served as the primary research partner for the report.   Learn More >

  • BMA researchers continue to define millennial impact on B2B

    Business marketers will need to adapt their practices to reach the influx of millennial buyers who are expected to control $170 billion within the next 10 years, according to new research from the Business Marketing Association.   Learn More >

  • Influence marketing: Developing a B2B program

    Influence marketing. It’s a topic that’s been on the rise for at least a few years now. As a marketer, you’ve surely heard about it, and you’ve probably even dabbled in it. But have you truly harnessed the power of influence marketing for your business-to-business company?   Learn More >

Tags > marketing automation
Bryan Ehrenfreund, Televerde Nearly every piece of recent research that I have seen indicates that the adoption of marketing automation platform technology will continue to expand this year, moving beyond the traditional technology sector that has been its early home. As the footprint pushes past the estimated 20% adoption rate that exists today, we must ask: Are marketers in other industries ready? The answer is a resounding no. I have had a number of discussions over the past year with corporate executives who still are looking to achieve the return on investment that MAP technology promises.

Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the November 12 B2B Rising conference. BMA Buzz: How has data helped you better understand your audiences? Michele Grieshaber: We use data obtained through primary and secondary research to create personas.

Alan Rohrer Alan Rohrer is not a fan of the term Big Data. The sales consultant advises his clients to speak instead of the specific business advantages that marketing automation tools and complex data systems can provide. Whether we are selling technology to a client or to our own CFO, we need to choose language that holds meaning.

Marc Keating Marc Keating leads the integration of art and science at Stein IAS, a global B2B agency that earned the B2 Marketing Provider of the Year Award for its innovative use of marketing technology. Keating serves as director of digital, EMEA, and also sits on Oracle’s Marketing Cloud Advisory Council.  He spoke with BMA Buzz about the strategy that Stein IAS expects to help revenue grow by 60% this year.



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