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Eduardo Conrado Senior VP and CMO Motorola Solutions Eduardo Conrado, senior VP and CMO-Motorola Solutions, shifted his marketing strategy two years ago, moving away from a traditional, product-driven approach and instead focusing on the needs of customers in the government, enterprise and public services markets that the company serves. The transition saw him leave behind the 4 P’s of marketing, a well-known framework that emphasizes product, place, price and promotion, in favor of a new model. SAVE focuses on solutions, access, value and education.



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