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  • Your Connection to B2B
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Upcoming Events

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BMA Connect2

BMA Connect2: Phoenix

8.21.14
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Houston

BMA Houston Chapter August Luncheon

8.21.14
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Carolinas

BMA Carolinas Chapter Event: Young Professionals Summer Jam Social at Whitewater Center

8.21.14
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Kansas City

BMA Kansas City Chapter Event: August Lunch & Learn: Beyond Event Marketing

8.27.14
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Northern California

BMA NorCal Chapter Event: Gamification: How Employee Engagement Can Engage Your Brand And Customers with Rick DeMarco

8.27.14
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Middle East North Africa

BMA Middle East Chapter Event: A Mind Gym Workout: Collaborative Solutions

8.28.14
In marketing, true collaboration is not easy to achieve, but there are tactics we can use to help us get there. Facilitator Corrina Cross uses her knowledge, skills, experience and personality to help enrich the lives of others.
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Colorado

BMA Colorado Chapter AUGUST ROUNDTABLE - BE A DIGITAL STANDOUT: IT’S NOT THE TOOLS. IT’S THE DIFFERENTIATION.

8.28.14
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Northeast Ohio

Content Marketing World

9.8.14
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today using the code BMA10 to get 10% off!
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Featured Items

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  • Unravelling the issue of CMO as IT Supremo

    Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing—and how we all need to adapt fast.   Learn More >

  • Ramos: Steps to improve content marketing strategy

    Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs.   Learn More >

  • Welcome to the Future of Business Marketing

    As the incoming Chair of the world's largest association dedicated to B2B marketing, I have a unique perspective on the profession. In serving as the former Executive Director-Global Innovation and New Models at GE and now starting my own firm, Liguori Innovation, I see first-hand that business marketing is growing in stature and expertise, and I want to support the continued recognition of what we bring to the table.   Learn More >

  • Brenner: Build a culture of content

    BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers.   Learn More >

  • BMA and Forrester Research Release Benchmark Study

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity.   Learn More >

Tags > membership rates
Reduced membership rates announced earlier this month already have helped draw new young professionals to the Business Marketing Association. “It’s a great move not only for BMA National, but also for each region that is looking to grow,” says Jonathan McGrew, a Colorado-chapter board member who is charged with increasing early-career participation. McGrew works with a Colorado committee to organize an event schedule that recruits young business marketing professionals.



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