Tagged Content

Bob Pearson W20 Group Bob Pearson is president of marketing agency W20 Group and author of Pre-Commerce: How Companies and Customers are Transforming Business Together. His next book, focusing on megatrends of social commerce, is due out in the fall. The industry veteran shared his social marketing outlook with BMA Buzz.

Christine Moorman Director The CMO Survey Christine Moorman is a Duke University professor and director of The CMO Survey, which tracks sentiments of top marketers in the United States. The results are released in biannual reports that capture the field’s shifting dynamics. She shared insight into the changes that her research has documented, the rise of social media and areas where marketers should be investing.

Barry Krause CEO & Founder Suite Partners Companies aren’t social. People are. If you are seeking deeper social connections, you should start by considering the elements that you value in human-to-human relationships.

Ryan A. Boyles Social Media Strategist IBM Software, Application and Infrastructure Middleware Ryan A. Boyles serves as the social media strategist for IBM Software, Application and Infrastructure Middleware.

Peter Friedman CEO LiveWorld When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it.