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Bob Pearson W20 Group Bob Pearson is president of marketing agency W20 Group and author of Pre-Commerce: How Companies and Customers are Transforming Business Together. His next book, focusing on megatrends of social commerce, is due out in the fall. The industry veteran shared his social marketing outlook with BMA Buzz.
Christine Moorman Director The CMO Survey Christine Moorman is a Duke University professor and director of The CMO Survey, which tracks sentiments of top marketers in the United States. The results are released in biannual reports that capture the field’s shifting dynamics. She shared insight into the changes that her research has documented, the rise of social media and areas where marketers should be investing.
Barry Krause CEO & Founder Suite Partners Companies aren’t social. People are. If you are seeking deeper social connections, you should start by considering the elements that you value in human-to-human relationships.
Ryan A. Boyles Social Media Strategist IBM Software, Application and Infrastructure Middleware Ryan A. Boyles serves as the social media strategist for IBM Software, Application and Infrastructure Middleware.
Peter Friedman CEO LiveWorld When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it.
Briant Laslo The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant.
Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its “Engineering a Difference” campaign, a series of video case studies launched on Facebook. Facebook is an unconventional platform for the company.
Saga Shoffner Owens-Illinois tapped Nike veteran Saga Shoffner to lead its “Glass Is Life” initiative in 2011. Glass container manufacturers were losing market share to alternative packaging suppliers, and the O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health and quality. “I knew, looking at it, that it was a big idea,” Shoffner says.
Aaron Kahlow OMI BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership. “Whenever we ask marketers about their pain points, we hear about social media,” says Marilee Yorchak, executive director of BMA Colorado.
By Kevin Lee, CEO, We-Care.com Kevin Lee Your company is on Twitter, the platform is incorporated into your marketing campaign plans, and you are ready to start tweeting. However, your old marketing metrics won't disappear—and there are some new ones to consider, like virality and velocity.
By Aaron Kahlow Aaron Kahlow If you’re reading this, it’s safe to assume you have already extended yourself into the social world. But despite having checked “Yes” to that social media box, there is a feeling that something is missing. You go to meetings with discussions of ROI and metrics in mind, but you begin to focus on other areas of your digital arsenal.
Carlyn Greco Corporate social media strategist Invensys Carlyn Greco manages social media for six brands at global technology company Invensys. The Southern California chapter member developed the company’s strategy and seeded a community that is active across LinkedIn, Twitter, Facebook, YouTube and Google+. She will share her experience as a corporate social media strategist at the January 22nd SoCal luncheon, “Building a Thriving Social Media Program from the Ground Up.
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