Top Trends in Innovation Members-Only Conference @ American Family Insurance

This event is over.
When
Begins:Thursday, April 12, 2018 at 8:15am
Ends:Thursday, April 12, 2018 at 2:30pm
Where

American Family Insurance
6000 America Pkwy
A-Building Atrium Entrance
Madison, WI 53783

Agenda
Thursday, April 12, 2018
8:15am  

Breakfast

9:00am  

General Session

 

AMERICAN FAMILY INSURANCE: INSPIRATIONAL ENTERPRISE STRATEGY TO DRIVE INNOVATION

American Family Insurance has existed to inspire, protect and restore the dreams of our customers for over 90 years. In recent years, American Family has earned a reputation as one of the most innovative organizations in the industry. Learn how an inspirational enterprise strategy has led the organization to smarter consumer insights, better data-driven decisions, and more innovative partnerships to improve customer experience and drive bottom line growth.

Bethany Harrington

Associate Vice President, Integrated Digital Experience

American Family Insurance

Jan Kittoe

Vice President, Ignite

American Family Insurance

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THESE THREE SHIFTS IN INNOVATION WILL HELP YOU GROW

Nestle Purina promotes responsible pet care, community involvement and the positive bond between people and their pets. In this session, hear from one of employees about the three shifts in Innovation that every big company should be paying attention to. Examples across industries and companies will help illustrate the seismic shifts we are seeing in innovation in the age of the consumer.

Neeti Kailas

Innovation Strategist

Nestle Purina

10:40am  

Networking Coffee Break

 

WHERE INVESTORS BELONG: A DIGITAL APPROACH TO INNOVATION

The Vanguard Group is an American investment management company based in Malvern, Pennsylvania with over $4.4 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world.   

The Vanguard Group knows that content can be an easy addition to any marketing plan, but it can fall flat when trying to tie creative content to business results. Due to Vanguard’s unique mutual ownership structure, Vanguard is charged with demonstrating the value that advertising provides to its existing clients while also strengthening their brand in a highly-competitive industry. Through a totally digital campaign of traditionally direct response tactics, their recent campaign proved that digital innovation can help them do both – drive sales overnight and communicate a differentiated brand story over time.  In this session, hear their story in digital innovation. 

Bonnie Cruice

Senior Advertising Creative Strategist

The Vanguard Group

12:00pm  

Luncheon

 

INNOVATION IN BRAND-BUILDING REQUIRES A MINDFUL APPROACH

Marketers today are facing increasing complexity and a host of pressing issues that demand their attention and consumers are more socially connected than ever.  Brand are under pressure more than ever to prove out ROI, to compete for consumers’ attention and engagement, and to connect with consumers authentically and emotionally.   In this session, hear from an industry leader on how brands like Walmart, Patagonia, Apple, and Bud Light have truly driven innovation and behavioral changes through the practice of brand authenticity, active listening  and emotional presence to allow brands to move away from soft metrics (awareness, preference) to driving behavior and consumer shifts and loyalty. 

Jim Scott

Founder, Managing Partner

mono

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BUILDING COMMUNITY AND DRIVING INNOVATION THROUGH THE ARTS

Mark Cantrell

Wisconsin Chamber Orchestra

Andrew Sewell

Wisconsin Chamber Orchestra

  • GES
  • gyro:
  • EMA