ANA Effective Brand Marketing @ Miami Marlins (Members Only Conference)

When
Begins:Wednesday, April 26, 2017 at 8:15am
Ends:Wednesday, April 26, 2017 at 4:00pm
Where

Marlins Park/Ricoh Diamond Club Entrance
501 Marlins Way
Miami, FL 33125

Ballpark Address: Marlins Park/Ricoh Diamond Club Entrance 501 Marlins Way Miami, FL 33125 Complimentary Guest Parking: Home Plate Garage 1502 NW 7th Street Miami, FL 33125

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Members Only Conference $0 N/A N/A N/A N/A

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Agenda
Wednesday, April 26, 2017
8:15am  

Breakfast

9:00am  

General Session

 

WELCOME & OPENING REMARKS

Claudia Lezcano del Campo

Vice President, Marketing

Miami Marlins

Barbara McHugh

Vice President, Marketing

Miami Marlins

 

AVMED: CUSTOMER-DRIVEN BRAND MARKETING THROUGH STORYTELLING

In 1969, AvMed began in South Florida as Aviation Medicine to serve the growing airline industry with pilot physicals. Today, with headquarters in Miami and offices in every major metropolitan area of the state, AvMed aims to inspire its membership of more than 340,000 Floridians to celebrate an active lifestyle and "Embrace better health®."  In this session, the head of brand marketing and member experience will share their powerful journey in content marketing and WELLfluent™ customer relationship marketing to make them the #1 healthcare provider in Florida year over year.

Ana Eberhard

Vice President, Member Experience

AvMed

10:40am  

Networking Coffee Break

11:10am  

CARVEL ICE CREAM: BRINGING THE PHYSICAL WORLD TO DIGITAL TO BUILD A CLASSIC BRAND

Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands.  In this session, the social media lead for Carvel Ice Cream will share how they use content marketing and social media to surprise and delight their fans, particularly Moms.  

Matthew Courtoy

Senior Social Media Manager

Focus Brands, Inc. (Carvel Ice Cream)

11:55am  

Luncheon

12:55pm  

COCA-COLA: BRAND JOURNALISM BUILDS RELATIONSHIPS

For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, the Senior Manager, Digital and Social Media Communications at The Coca-Cola Company will discuss the impact of Coca-Cola Journey and how his team measures the success of their content.

Natalie Johnson

Senior Manager, Digital and Social Media Communications

The Coca-Cola Company

 

SOUTHWEST AIRLINES USES SOCIAL MEDIA TO BUILD BRAND AND LOYALTY

In this session, Southwest Airlines will share the innovative work they're doing in social media around storytelling to connect with their customers and build an emotional connection.

Brie Strickland

Social Business Specialist, Communication & Outreach

Southwest Airlines

2:25pm  

STADIUM TOUR

A 2- HOUR TOUR OF THE MIAMI MARLINS STADIUM WILL FOLLOW THIS CONFERENCE.

  • EMA
  • gyro: