ANA Marketing to Millennials & Gen Z Members Only Event

This event is over.
When
Begins:Tuesday, April 25, 2017 at 9:00am
Ends:Tuesday, April 25, 2017 at 2:30pm
Where

DoSomething.org
19 West 21st St
8th Floor
New York, NY 10010

Agenda
Tuesday, April 25, 2017
9:00am  

Breakfast

9:30am  

Welcome and Introductions

9:45am  

WHAT YOUNG PEOPLE WANT: ACTIVATIONS THAT RESONATE WITH MILLENNIALS AND GEN Z

DoSomething.org – with 5.5 million members and 20 years of experience activating young people for social causes – knows what makes Millennials and Gen Z tick. The organization has led high-impact brand activations with partners including Coca-Cola, CVS, ESPN, H&M, and JetBlue. In this session, DoSomething.org and its consulting division, TMI, will share proprietary data about young people today and reveal the activation tricks that help them break through the noise and move people to action.

Karen Goldfeder

Vice President

DoSomething.org

Meredith Ferguson

Managing Director

TMI Strategy

11:00am  

CADILLAC’S 10 YEAR PLAN FOR MILLENNIALS

A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design. In this session, learn how Cadillac is planning to reach the elusive millennial audience with its 10-year plan and experiential activations such as Cadillac House.

Melody Lee

Brand Marketing Director, Cadillac

General Motors Company

12:00pm  

Luncheon

12:30pm  

LEADING, LEARNING & LOVING: GROWING WITH MILLENNIALS

We all know the drill.  Where previous generations sought status and riches, today's younger workers seek passion and purpose and growth.  Truth be told, titles and money also still matter. They want it all and they're willing to work for it.  In this session, learn how one creative company, Translation, and its President, Patrick Lafferty, have leaned into this mindset to thrive and grow. 

Patrick Lafferty

President

Translation

Nichelle Broner

Account Supervisor

Translation

Joseph Edwards

Executive Assistant

Translation

1:30pm  

BRIDGING THE GAP: THE CORNELL TECH EXPERIENCE

The Cornell Tech story began almost a decade ago, when the Bloomberg administration helped lay the groundwork for an applied science-focused campus that would serve as a bridge between academia and the industries that power New York City. In September, Cornell Tech will grow to several hundred students and move into its new home on Roosevelt Island. Uru is a company that embodies the Cornell Tech promise. Its machine learning-powered, content-aware advertising technology was created while its founders were computer science graduate students at Cornell Tech and then developed in close partnership with NYC's media and advertising companies. Backed by several of the east coast's most notable VCs and the winner of international awards, Uru offers a glimpse into the future of advertising and foreshadows the enormous impact that Cornell Tech will have on our city.  

Brunno Attorre

CTO

Uru

Bill Marino

CEO

Uru

Xiaozhen Xue

Software Engineer

Uru

2:30pm  

Conference Adjournment

  • EMA
  • gyro: