ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

This event is over.
When
Begins:Thursday, December 6, 2018 at 8:15am
Ends:Thursday, December 6, 2018 at 3:00pm
Where

Northgate Gonzalez Markets
1201 N. Magnolia Avenue
Anaheim, CA 92801

Agenda
Thursday, December 6, 2018
9:00am  

Breakfast

9:45am  

General Sessions Begins

9:50am  

NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION

Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.

Caro D'Antuono

Vice President, Marketing

Northgate Gonzalez Markets

View Presentation
10:35am  

TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH

TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.

Laura "LJ" Joukovski

Chief Media Officer

TechStyle Fashion Group

11:20am  

Networking Coffee Break

11:45am  

HOW DOLE TRANSFORMED INTO A LATINO-FRIENDLY BRAND USING SMART SOCIAL MEDIA

In this session, Marina Filippelli and  Byron Beach from Orcí will demonstrate how Dole dramatically change its brand perception within the U.S. Latino market over the course of a targeted nine-month campaign—unleashing incredible, lasting results. By combining audience savvy with solid, research-backed data, Dole re-introduce itself to American Latinos to become a trusted brand within this key, growing demographic.

Byron Beach

Vice President, Social Digital Strategy

Orcí

Marina Filippelli

Chief Operating Officer & Director of Client Services

Orcí

12:30pm  

Luncheon

1:35pm  

EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND

In the last ten years, we’ve experienced more technology transformation than in the last 40 combined.  This “Fourth Industrial Revolution” has created a new paradigm for marketers.  We’re no longer selling products by pushing messages to build brands.  We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver.  Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust.  We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business.

Samantha Paxson

Chief Marketing & Experience Officer

CO-OP Financial Services

Dee McQuaide

Managing Partner, West Coast

The Shipyard

View Presentation
2:20pm  

HOW NISSAN LEVERAGES DIGITAL AND SOCIAL

Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.

Lanae Jackson

Multicultural Marketing Manager

Nissan

3:10pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA