ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

When
Begins:Thursday, December 6, 2018 at 8:15am
Ends:Thursday, December 6, 2018 at 3:00pm
Where

Northgate Gonzalez Markets
1201 N. Magnolia Avenue
Anaheim, CA 92801

Registration Pricing
    Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Thursday, December 6, 2018
8:15am  

Breakfast

9:10am  

NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION

Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.

Caro D'Antuono

Vice President, Marketing

Northgate Gonzalez Markets

9:55am  

TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH

TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.

Laura Joukovski

Chief Media Officer

TechStyle

10:40am  

Networking Coffee Break

11:05am  

BUILDING A WELL-ROUNDED DIGITAL/SOCIAL STRATEGY AFTER MULTIPLE PIVOTING

Pier 1 has undertaken a rigorous assessment of their brand and enterprise, identifying their inherent strengths and certain weaknesses to build on as they embark on Pier 1 2021. One of the key areas of focus is driving sales growth through new marketing strategies around content, digital communications and customer experience, reimagining the shopping experience and leveraging and strengthening the Company’s omni-channel platform. Join Carla Dodds, Chief Digital Officer at Pier1 as she shares insights of behind their new digital/social media strategy after multiple pivoting.

Carla Dodds

Chief Digital Officer

Pier1

11:50am  

HOW NISSAN LEVERAGES DIGITAL AND SOCIAL

Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.

Lanae Jackson

Multicultural Marketing Manager

Nissan

12:35pm  

Luncheon

1:45pm  

EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND

In the last ten years, we’ve experienced more technology transformation than in the last 40 combined.  This “Fourth Industrial Revolution” has created a new paradigm for marketers.  We’re no longer selling products by pushing messages to build brands.  We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver.  Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust.  We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business.

Samantha Paxson

Chief Marketing & Experience Officer

CO-OP Financial Services

Dee McQuaide

Managing Partner, West Coast

The Shipyard

2:25pm  

SESSION DETAILS TBA

Lauren Thomas

Senior Manager, Communications and Social

Intuit

3:00pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA