ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets
|Begins:||Thursday, December 6, 2018 at 8:15am|
|Ends:||Thursday, December 6, 2018 at 3:00pm|
Northgate Gonzalez Markets
1201 N. Magnolia Avenue
Anaheim, CA 92801
Thursday, December 6, 2018
General Sessions Begins
NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION
Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.
Vice President, Marketing
Northgate Gonzalez Markets
TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH
TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.
Chief Media Officer
TechStyle Fashion Group
Networking Coffee Break
HOW DOLE TRANSFORMED INTO A LATINO-FRIENDLY BRAND USING SMART SOCIAL MEDIA
In this session, Marina Filippelli and Byron Beach from Orcí will demonstrate how Dole dramatically change its brand perception within the U.S. Latino market over the course of a targeted nine-month campaign—unleashing incredible, lasting results. By combining audience savvy with solid, research-backed data, Dole re-introduce itself to American Latinos to become a trusted brand within this key, growing demographic.
Vice President, Social Digital Strategy
Chief Operating Officer & Director of Client Services
EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND
In the last ten years, we’ve experienced more technology transformation than in the last 40 combined. This “Fourth Industrial Revolution” has created a new paradigm for marketers. We’re no longer selling products by pushing messages to build brands. We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver. Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust. We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business.
Chief Marketing & Experience Officer
CO-OP Financial Services
Managing Partner, West Coast
HOW NISSAN LEVERAGES DIGITAL AND SOCIAL
Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.
Multicultural Marketing Manager