Driving Digital Engagement @ University of Phoenix
|Begins:||Tuesday, February 5, 2019 at 8:15am|
|Ends:||Tuesday, February 5, 2019 at 3:00pm|
University of Phoenix
4025 S. Riverpoint Pkwy
Phoenix, AZ 85040
Tuesday, February 5, 2019
General Sessions Begin
THE STORY BEHIND SOFI'S TINY KITCHEN VIRAL VIDEO: CREATING ENGAGING CONTENT ON A LIMITED BUDGET
What's the point of making social media videos if no one engages with them? In this session, we'll talk about how to build video programs for your brand that not only delights your audience, but also convinces them to buy - yes you can do both. We'll talk about the science behind "virality" and how to implement an internal strategy to get people sharing your content with their communities.
Vice President, Marketing
DRIVING ORGANIC TRAFFIC WITH SEO in 2019
Search engine optimization is an essential part of any brand’s digital strategy. Marketers who can master the basics and embrace applications in new areas and emerging technologies such as video content and voice search can continue to drive organic traffic for years to come. In this session, Ben Holland will share tips and best practices to better optimize your site in 2019.
Digital Marketing Manager
Arizona Science Center
Networking Coffee Break
FARMERS INSURANCE: OVERCOMING THE AD-BLOCKER WALL WITH A WINNING CONTENT STRATEGY
Thirty percent of Americans use ad-blockers, which means effectively connecting with consumers remains a challenge. To overcome these digital barriers and deepen engagement, Farmers became an early adopter in large-scale native advertising and has launched a content marketing strategy that’s driving awareness, acquisition, and retention. Review case studies and gain insights on how this soft-sell, journalistic approach can improve your brand’s effectiveness. Successes and challenges aligning measurement with business metrics will also be discussed.
Director, Digital Content Marketing and Social Media
THE HONDA SHOPPING BOT - THE STRATEGY, EXECUTION AND CHALLENGES OF CREATING A CHATBOT
With shoppers wanting more control, on-demand results and trust with their shopping experiences, learn why a chatbot could be the right solution for your brand. RPA’s VP Strategic Planning Director, Rich Bina and Digital Account Supervisor, Kira Sullivan, will share their work on the strategy, implementation and learnings from the Facebook Messenger Shopping Bot, providing insight on the steps they took to create the bot and share best practices from the experience.
Vice President, Strategic Planning Director
Digital Account Supervisor
SECURING POSITIVE BUSINESS OUTCOMES THROUGH INTERACTIVE SOCIAL CONTENT
With more than 91 percent of retail brands having a social media presence, creating fresh, engaging and interactive content that breaks through the clutter and facilitates positive business results is no easy task. During this session, hear how an OH Partners Airbnb marketing stunt inspired the Arizona Lottery to create the first-ever Arizona Lottery Virtual Holiday Party. You'll walk away from this session with best practices for creating social content that drives business outcomes.