ANA Effective Brand Marketing Members Only Conference @ InterContinental Hotels Group

This event is over.
When
Begins:Wednesday, January 10, 2018 at 8:15am
Ends:Wednesday, January 10, 2018 at 3:00pm
Where

InterContinental Hotels Group (IHG)
3 Ravinia Drive
Suite 100 - 2nd Floor
Atlanta, GA 30346

Visitor parking is available and costs $5.

Agenda
Wednesday, January 10, 2018
8:15am  

Breakfast

9:00am  

General Session

 

CROWNE-PLAZA: BRAND RE-LAUNCH FOR THE MODERN BUSINESS TRAVELER

IHG’s Crowne Plaza branded properties and guest services have always been designed to help business travelers accomplish what’s important both professionally and personally while they’re on the road.  Earlier this year, they re-launched their brand to modernize it for the business traveler of today.  In this session, they will take us behind the scenes on their brand transformation, Crowne Plaza Accelerate, and share the insights, lessons learned, and implications for marketers.  Hear how Crowne Plaza is reaffirming their brand promise to guests, while executing against a broader program designed to build guest love, drive performance and deliver high quality growth to their Owners.

Tim Genovese

VP Franchise Relations & Licensing, Crowne Plaza® Hotels & Resorts

InterContinental Hotels Group

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CHURCH’S CHICKEN: CUSTOMER LOYALTY AND DIGITAL-FIRST APPROACH TO WIN BIG

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. They have an incredibly loyal following and have embraced technology as a way to connect with their consumers through their dynamic mobile app as well as a robust content marketing strategy. In this session, Richard Leslie, Chief Strategy Officeer at BFG Communications will share Church's approach to integrated marketing and media and how being a digital-first organization allows them to win big.

Richard Leslie

Chief Strategy Officer

BFG Communications

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10:40am  

Networking Coffee Break

 

MOE'S SOUTHWEST GRILL: UNITING THE PHYSICAL AND DIGITAL WORLD OF BURRITOS

Founded in Atlanta in 2000, Moe’s Southwest Grill has a one of the most fun and engaging guest experiences in the fast casual industry which has differentiated the brand in a dynamic marketplace. Hear how the back to back “Top Fast Casual Mexican Brand” in 2016 and 2017 voted on by the Harris poll is building loyalty with everyday guests and avid fans through an omni-channel connection strategy.

Alan Magee

Director, Brand Marketing

Moe's Southwest Grill

11:50am  

Luncheon

 

HOLIDAY INN EXPRESS: CONNECTING WITH MILLENNIALS THROUGH CONTENT MARKETING

In this session, the Head of Holiday Inn Express will share how content marketing connects then with Millennial travelers who are avid travelers and care about specific parts of the travel experience – selfies and breakfast, to name a few.  In this session, the Head of Holiday Inn Express will reveal how they have been successful in connecting with Millennials through insight-driven content marketing across multiple channels.

Seth Freeman

Head of Holiday Inn Express

InterContinental Hotels Group

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CONAGRA: THE EVOLVING ROLE OF MEDIA IN BRAND MARKETING

Conagra Brands, Inc. headquartered in Chicago, is one of North America's leading branded food companies. The company's portfolio includes Conagra's iconic brands, such as Marie Callender's®, Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®. In this session, hear how Conagra is utilizing media innovation to drive creative and brand marketing.

Erica Hughes

Media Manager

Conagra Brands

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2:45pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA