ANA Innovation Day @ Cisco Systems (Members Only Conference)

When
Begins:Tuesday, January 23, 2018 at 8:15am
Ends:Tuesday, January 23, 2018 at 4:00pm
Where

Cisco Systems, Inc.
260 East Tasman Drive
San Jose, CA 95134

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Tuesday, January 23, 2018
8:15am  

Breakfast

9:00am  

General Session Begins

WELCOME

Karen Walker

CMO

Cisco Systems

 

TECH THAT STACKS UP: GAINING INSIGHTS TODAY FOR A DATA-DRIVEN TOMORROW

A key element of marketing and communications at Cisco is a deep set of insights across all functions; from understanding markets to listening to customers to executing impactful campaigns. In this session, Joseph Puthussery, VP of Digital Marketing at Cisco Systems, will share his experiences of leading a global decentralized team and how data-driven decisions are reinventing the way they engage with their audiences. 

Joseph Puthussery

Vice President, Digital Marketing

Cisco Systems

 

GE: UNLOCKING THE INNOVATION POWER OF MARKETING TO DRIVE GROWTH

Marketing has the potential to drive innovation efforts, accelerate growth, and create shareholder value. Discover how to unlock this potential by transforming your customers into partners who help you discern the future and advocates who help you bring the future closer, faster. 

Dara Treseder

CMO

GE Ventures

 

VSP: IT'S NOT JUST THE MAJOR THINGS, IT'S A HUNDRED MINOR THINGS...

Three years ago, the leadership at VSP chose to convert their in-house creative team from an on-demand job shop to a modern, highly functioning, in-house agency. A year into the process, we shared the struggles and the successes that we'd experienced to that point. Now it is two years later, and we're still fine tuning our daily processes, but we can say that we've made it to the other side, and are a more efficient, more responsive, and more skilled group than ever before. The significant benefits have made it worth the considerable effort. 

Robert Kalmbach

Creative Director

VSP

 

GOPRO: USING PROGRAMMATIC TO MAKE MARKETING STRATEGIES MORE RELEVANT

In this session, we’ll explore how GoPro built programmatic campaigns to tailor Hero5 launch messages to a wide array of audiences at scale, and increased advertising ROI as a result. Anne Mannucci, director of advertising and CRM at GoPro, will share best practices and lessons learned.

Anne Mannucci

Director, Advertising and CRM

GoPro

 

COCA-COLA: REBRANDING A STRONG, GROWING BRAND

A few months ago, Coca-Cola took the bold and innovative step of rebranding its Coke Zero beverage to Coca-Cola Zero Sugar. The evolution came at a time when the Coke Zero brand was a strong, growing brand. In this session, we’ll learn about the rebranding campaign, what drove the decision, how it was implemented, and lessons learned.

Bobby Oliver

Brand Director, Sprite and Flavors

Coca-Cola Company

  • EMA
  • gyro: