ANA Innovation Day @ Cisco Systems (Members Only Conference)
|Begins:||Tuesday, January 23, 2018 at 8:15am|
|Ends:||Tuesday, January 23, 2018 at 4:00pm|
Cisco Systems, Inc.
260 East Tasman Drive
San Jose, CA 95134
Tuesday, January 23, 2018
General Session Begins
TECH THAT STACKS UP: GAINING INSIGHTS TODAY FOR A DATA-DRIVEN TOMORROW
A key element of marketing and communications at Cisco is a deep set of insights across all functions; from understanding markets to listening to customers to executing impactful campaigns. In this session, Joseph Puthussery, VP of Digital Marketing at Cisco Systems, will share his experiences of leading a global decentralized team and how data-driven decisions are reinventing the way they engage with their audiences.
Vice President, Digital Marketing
GE: UNLOCKING THE INNOVATION POWER OF MARKETING TO DRIVE GROWTH
Marketing has the potential to drive innovation efforts, accelerate growth, and create shareholder value. Discover how to unlock this potential by transforming your customers into partners who help you discern the future and advocates who help you bring the future closer, faster.
VSP: IT'S NOT JUST THE MAJOR THINGS, IT'S A HUNDRED MINOR THINGS...
Three years ago, the leadership at VSP chose to convert their in-house creative team from an on-demand job shop to a modern, highly functioning, in-house agency. A year into the process, we shared the struggles and the successes that we'd experienced to that point. Now it is two years later, and we're still fine tuning our daily processes, but we can say that we've made it to the other side, and are a more efficient, more responsive, and more skilled group than ever before. The significant benefits have made it worth the considerable effort.
GOPRO: USING PROGRAMMATIC TO MAKE MARKETING STRATEGIES MORE RELEVANT
In this session, we’ll explore how GoPro built programmatic campaigns to tailor Hero5 launch messages to a wide array of audiences at scale, and increased advertising ROI as a result. Anne Mannucci, director of advertising and CRM at GoPro, will share best practices and lessons learned.
Director, CRM and Platform Engagement
SPRITE: INNOVATING ON A STRONG, GROWING BRAND
A few years ago, Sprite took the bold and innovative step of rejuvenating one of the most iconic and successful brands of the past 30+ years. The goal was to strengthen the position of a strong, growing brand and double down on growth by capturing a new generation of youth. In this session, we’ll learn about the new branding campaign, what drove the decision, how it was implemented, and best practices.
Brand Director, Sprite and Flavors
PERSONAS THAT MERELY PROFILE ARE INCOMPLETE: ALIGNING AROUND YOUR BUYER'S WHOLE STORY
There’s a lot of nonsense floating around that buyer personas are fictional representations of your buyers, resulting in far too many personas and not nearly enough value. In this session, you’ll learn how to gain insight into your buyers’ actual questions and concerns throughout their journey, plus how this approach guides meaningful targeting and content.
Buyer Persona Institute