ANA/BAA Negotiating Social Media and Branded Entertainment Deals @ American Express (Members Only Conference)

This event is over.

The Business of Marketing Law 2016, BAA's Members' Only conference, will focus on the transactional legal skills and knowledge of the law necessary to effectively draft, negotiate, execute, and fulfill complex legal arrangements in the marketing and advertising law space, with a focus on Entertainment and Social Media deals.

Legal professionals will lead sessions on agreements for brands financing tv/films; relating to product placement content; sponsored and native advertising; for influence marketers, bloggers and celebrities; for branded entertainment as value added to media deals; and for campaigns utilizing event marketing and social media. CLE credits applied for presentations below.

When
Begins:Tuesday, June 14, 2016 at 8:15am
Ends:Tuesday, June 14, 2016 at 4:00pm
Where

American Express
200 Vesey Street
New York, NY 10285

Agenda
Tuesday, June 14, 2016
8:15am  

Breakfast

9:00am  

General Session

 

AGREEMENTS FOR BRANDS FINANCING TV PROGRAMS OR FILMS

Victoria Cook

Partner

Frankfurt Kurnit Klein & Selz, P.C.

Andrew Rossi

Film Director

Film Director of Page One, Ivory Tower and The First Monday in May

 

AGREEMENTS RELATING TO PRODUCT PLACEMENT, SPONSORED CONTENT AND NATIVE ADVERTISING

Robert Driscoll

Partner

Davis Wright Tremaine LLP

Lindsay Orosz

VP, Counsel for the Americas

WPP Group USA

10:50am  

Networking Coffee Break

11:10am  

General Session Cont.

 

INFLUENCE MARKETERS, BLOGGERS AND CELEBRITY AGREEMENTS

Linda Goldstein

Partner

Manatt, Phelps & Phillips LLP

 

KEYNOTE - AMERICAN EXPRESS

Jeannie Chu

Vice President, Global Advertising

American Express

12:50pm  

Luncheon

1:50pm  

General Session Cont.

 

BRANDED ENTERTAINMENT AS VALUE ADDED TO MEDIA AGENCY DEALS

Richard Eisert

Partner

Davis & Gilbert LLP

Kieley Taylor

Partner, Head of Paid Social

GroupM

 

AGREEMENTS FOR CAMPAIGNS DEPLOYING EVENT MARKETING AND SOCIAL MEDIA

Po Yi

Partner

Venable LLP

Karen Lorenzo

General Counsel

Tribeca Enterprises

4:00pm  

Conference Adjournment

  • EMA
  • gyro: