ANA Innovation Day @ John Hancock presented by AT&T AdWorks (Members Only Conference)
|Begins:||Wednesday, June 20, 2018 at 8:15am|
|Ends:||Wednesday, June 20, 2018 at 4:20pm|
John Hancock Financial Services
601 Congress Street
Boston, MA 02110
Wednesday, June 20, 2018
General Session Begins
REACHING A NEW GENERATION OF INVESTORS THROUGH TECHNOLOGY
In a world of instant gratification, encouraging people (especially Millennials) to invest for the future is a challenge. With the introduction of Twine, the first savings app built for two, John Hancock is leveraging the immediacy of technology to help consumers balance their needs and desires today- and tomorrow. In this session Steve Dorval, John Hancock’s Head of Advice & Innovation, will discuss the insights that drove the app’s development and how digital advice is helping a 150 year old company reach an new audience.
Head of Advice & Innovation
John Hancock Financial Services, Inc.
HOW REAL TIME PERFORMANCE DRIVES PARTNERSHIPS FOR BOSE
The leading audio brand successfully employs partnerships with the NFL, Mercedes F1 team, USSA and others to connect with end consumers by adding value and transforming experiences. In this session, Pat LaCroix, Head of Global Media & Sponsorships at Bose will discuss setting goals, creating strategies and holding partnerships to the highest performance standard possible, all the while ensuring the brand is continuously crafting authentic and relevant consumer connections in real time.
Head, Global Media and Alliances Marketing
Networking Coffee Break
INNOVATION BEST PRACTICES FOR MARKETING TO MILLENNIALS AND GEN Z CONSUMERS
Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and Millennials using content, social media, live events, and television. In this session, Wesley Saraceni, Sr. Brand Manager, Mondelēz International will share innovation best practices for marketing to Millennials and Gen Z.
Sr Brand Manager | Equity, NA Candy
It's becoming more and more evident that addressable advertising is a must-do for advertisers. In this presentation, hosted by AT&T AdWorks’ Brian Cordes, you'll get an “Addressable 101” about the benefits and opportunities of this ever-growing, yet enigmatic, advertising technology.
Director, National Advertising Sales
CULTIVATING INNOVATION AT EVENFLO
In at 2016 supplier summit, Evenflo beat a number of renowned international companies to become the “Innovative Award Winner”. That year, they were also named “The World’s Most Innovative Company” by Fast Company magazine. In this session, Amber Stepper, Vice President, Marketing will share insights and best practices into how Evenflo is creating and cultivating a culture of Innovation.
Vice President, Marketing
THE NEXT GENERATION OF SURPRISE AND DELIGHT: FULFILLING PROMISE OF AN INTEGRATED CUSTOMER EXPERIENCE
For years, marketers have promised a seamless, integrated customer experience across channels. We’re finally passing through the trough of disillusionment and figuring out how to provide truly delightful experiences to our customers, especially on social channels. See how Monster is using social listening, artificial intelligence, big data, and good old fashioned art/copy to improve the job search experience for seekers and for employers.
Director, Social Media