ANA Innovation Day @ John Hancock presented by AT&T AdWorks (Members Only Conference)

When
Begins:Wednesday, June 20, 2018 at 8:15am
Ends:Wednesday, June 20, 2018 at 3:00pm
Where

John Hancock Financial Services
601 Congress Street
Boston, MA 02110

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Wednesday, June 20, 2018
8:15am  

Breakfast

9:00am  

General Session Begins

 

REACHING A NEW GENERATION OF INVESTORS THROUGH TECHNOLOGY

In a world of instant gratification, encouraging people (especially Millennials) to invest for the future is a challenge. With the introduction of Twine, the first savings app built for two, John Hancock is leveraging the immediacy of technology to help consumers balance their needs and desires today- and tomorrow. In this session Steve Dorval, John Hancock’s Head of Advice & Innovation, will discuss the insights that drove the app’s development and how digital advice is helping a 150 year old company reach an new audience.

Steve Dorval

Head of Advice & Innovation

John Hancock Financial Services, Inc.

 

HOW REAL TIME PERFORMANCE DRIVES PARTNERSHIPS FOR BOSE

The leading audio brand successfully employs partnerships with the NFL, Mercedes F1 team,  USSA and others to connect with end consumers by adding value and transforming experiences. In this session, Pat LaCroix, Head of Global Media & Sponsorships at Bose will discuss setting goals, creating strategies and holding partnerships to the highest performance standard possible, all the while ensuring the brand is continuously crafting authentic and relevant consumer connections in real time.

Pat LaCroix

Head, Global Media and Alliances Marketing

Bose Corporation

 

Networking Coffee Break

 

CULTIVATING INNOVATION AT EVENFLO

In at 2016 supplier summit, Evenflo beat a number of renowned international companies to become the “Innovative Award Winner”.  That year, they were also named “The World’s Most Innovative Company” by Fast Company magazine. In this session, Amber Stepper, Vice President, Marketing will share insights and best practices into how Evenflo is creating and cultivating a culture of Innovation.  

Amber Stepper

Vice President, Marketing

Evenflo

 

TBA

Brian Cordes

Director, National Advertising Sales

AT&T AdWorks

12:30pm  

Luncheon

1:30pm  

INNOVATION BEST PRACTICES FOR MARKETING TO MILLENNIALS AND GEN Z CONSUMERS

Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and Millennials using content, social media, live events, and television. In this session, Wesley Saraceni, Sr. Brand Manager, Mondelēz International will share innovation best practices for marketing to Millennials and Gen Z.

Wesley Saraceni

Sr Brand Manager | Equity, NA Candy

Mondelēz International

 

THE NEXT GENERATION OF SURPRISE AND DELIGHT: FULFILLING PROMISE OF AN INTEGRATED CUSTOMER EXPERIENCE

For years, marketers have promised a seamless, integrated customer experience across channels. We’re finally passing through the trough of disillusionment and figuring out how to provide truly delightful experiences to our customers, especially on social channels. See how Monster is using social listening, artificial intelligence, big data, and good old fashioned art/copy to improve the job search experience for seekers and for employers.

Alex Silberman

Director, Social Media

Monster

  • GES
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