ANA Content Marketing @ Visit Philadelphia presented by Deloitte Digital (Members Only Conference)

When
Begins:Wednesday, June 13, 2018 at 9:15am
Ends:Wednesday, June 13, 2018 at 4:00pm
Where

Independence Visitor Center
599 Market St
Philadelphia, PA 19106

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Registration $0 $250 $350 N/A N/A

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Agenda
Wednesday, June 13, 2018
9:15am  

Breakfast

10:00am  

General Session Begins

 

VISIT PHILADELPHIA: CONTENT MARKETING TO DRIVE TARGETING STRATEGIES

In this session, Visit Philadelphia will kick off the day with how content marketing drives targeting strategies to bring people from many backgrounds, cultures, and regions to the soulful city of Philadelphia.

Speakers TBD

Visit Philadelphia

 

MOE'S SOUTHWEST GRILL: UNITING THE PHYSICAL AND DIGITAL WORLD OF BURRITOS

Founded in Atlanta in 2000, Moe’s Southwest Grill has a one of the most fun and engaging guest experiences in the fast casual industry which has differentiated the brand in a dynamic marketplace. Hear how the back to back “Top Fast Casual Mexican Brand” in 2016 and 2017 voted on by the Harris poll is building loyalty with everyday guests and avid fans through an omni-channel connection strategy, including innovative content marketing.

Alan Magee

Director, Brand Marketing

Moe's Southwest Grill

11:40am  

Networking Coffee Break

 

THE UNDERSTANDING AVERAGE PROJECT: HOW TO PREDICT AND CREATE CONTENT THAT DISRUPTS AVERAGE

“Average” is a pretty polarizing word.  We would be ecstatic if the “average” person was aware of our creative work, but annoyed if our work was described as "average"  or “mediocre.”  But “average” can define something far more powerful: mass behavior. The inertia of culture.  Deloitte Digital’s Heat believes a better understanding of this inertia can inspire content that pushes boundaries and achieves scale.  In this session, they will share 'Understanding Average,' a research series that explores how average Americans are impacted by cultural phenomena - from hashtags to superfoods.  This session will include compelling research results and they will discuss their implications for breakthrough strategy and creativity with the audience.

Maggie Gross

Head of Strategy

Heat/Deloitte Digital

 

XEROX CONTENT MARKETING INNOVATION STORY

Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. In this session, hear the innovative work they are doing in content marketing including the insights, details and learnings around their recent content marketing work: SET THE PAGE FREE, which was an incredibly successful brand media initiative.

John Fredette

Director Global Advertising & Media

Xerox Corporation

1:40pm  

Luncheon

 

PEPSI CREATORS' LEAGUE IN-HOUSE CONTENT STUDIO

In this session, hear from PepsiCo on their in-house content studio, The Creators League, and how they create, produce, and monetize content for brands like Mountain Dew, 7UP, Mirinda, Izze, and Rockstar Energy Drink.

Manos Spanos

Vice President, Brand Marketing Flavor Brands, New Sparkling/Energy Drinks

PepsiCo

 

CERTAPRO PAINTERS: UTILIZING CONTENT MARKETING TO STAY RELEVANT

CertaPro Painters is a company with a fierce entrepreneurial spirit that drives their thirst for marketing innovation and top notch customer service. In this session, hear from their head of marketing who will share insights on how content marketing plays a role in their marketing plans to stay relevant with modern consumers.

Val Kinney

Vice President, Marketing

CertaPro Painters

4:15pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA