ANA Innovation Day @ the National Postal Forum presented by the United States Postal Service
|Begins:||Tuesday, May 23, 2017 at 8:00am|
|Ends:||Tuesday, May 23, 2017 at 4:00pm|
Baltimore Convention Center
1 W Pratt St
Baltimore, MD 21201
Tuesday, May 23, 2017
Breakfast for all NPF Attendees/ANA Members
*please note that there will be a light breakfast available at 8:30AM just before ANA Innovation Day below in case you are unable to attend the NPF breakfast.
Opening National Postal Forum Keynote
USPS: INNOVATION IN E-COMMERCE CUSTOMER CENTRICITY
To kick off this event, join USPS Chief Customer and Marketing Officer and Executive Vice President, Jim Cochrane, who will share the USPS approach to customer centricity with a focus on best in-class customer experience strategies. This engaging session will deliver insights and a fresh look at ways of smoothing mail and e-commerce customer journeys and the competitive advantages of consistently delivering an excellent customer experience. Jim will also reveal the breadth of the mailing industry value chain to highlight the structural and cultural path toward continual advances in customer experience.
Executive Vice President, Chief Customer and Marketing Officer
4th Floor Ballroom
Light Breakfast Available in ANA General Session Room
ANA General Session begins
ANA Innovation Day General Session
USPS POSTMASTER GENERAL WELCOME
Postmaster General of the United States
INNOVATING TODAY FOR TOMORROW’S CONSUMER
In this session, the Vice President of Product Innovation of the US Postal Service, one of the nation’s largest, most well-known brands, will share how the organization is innovating to keep mail and other Postal Service products and services relevant with today’s customers. Hear first-hand about what’s on the horizon which will open up new ways of thinking on how consumers engage with mail.
Vice President, Product Innovation
T. ROWE PRICE: INNOVATION IN CONTENT MARKETING
What exactly is interactive content? Is it more expensive to create? If so, is it worth the extra time and cost to develop and publish it? Hear how interactive content has helped T. Rowe Price break through the noise, drive action, and become more relevant.
Head of Content Marketing, Individual Investors
T. Rowe Price
CHOICE HOTELS: INNOVATION IN DIGITAL & MOBILE
The Choice Hotel portfolio consists of Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotel & Suites, Mainstay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection. In this session, hear how they innovate in mobile and digital by utilizing partnerships and social media in impactful ways to support co-op participating hotels through multi-branded efforts. They will also share how cultural trends drive their marketing decisions.
Director of Promotional Marketing
Choice Hotels, Inc.
Tour of NPF Exhibit Hall