ANA Innovation Day @ the National Postal Forum presented by the United States Postal Service

This event is over.
When
Begins:Tuesday, May 23, 2017 at 8:00am
Ends:Tuesday, May 23, 2017 at 4:00pm
Where

Baltimore Convention Center
1 W Pratt St
Baltimore, MD 21201

Agenda
Tuesday, May 23, 2017
7:00am  

Breakfast for all NPF Attendees/ANA Members

*please note that there will be a light breakfast available at 8:30AM just before ANA Innovation Day below in case you are unable to attend the NPF breakfast.

8:00am  

Opening National Postal Forum Keynote

USPS: INNOVATION IN E-COMMERCE CUSTOMER CENTRICITY

To kick off this event, join USPS Chief Customer and Marketing Officer and Executive Vice President, Jim Cochrane, who will share the USPS approach to customer centricity with a focus on best in-class customer experience strategies. This engaging session will deliver insights and a fresh look at ways of smoothing mail and e-commerce customer journeys and the competitive advantages of consistently delivering an excellent customer experience.   Jim will also reveal the breadth of the mailing industry value chain to highlight the structural and cultural path toward continual advances in customer experience.  

Jim Cochrane

Executive Vice President, Chief Customer and Marketing Officer

USPS

4th Floor Ballroom

8:30am  

Light Breakfast Available in ANA General Session Room

Room 318

9:40am  

ANA General Session begins

Room 318/319

9:45am  

ANA Innovation Day General Session

USPS POSTMASTER GENERAL WELCOME

Megan Brennan

Postmaster General of the United States

USPS

Room 318/319

10:00am  

INNOVATING TODAY FOR TOMORROW’S CONSUMER

In this session, the Vice President of Product Innovation of the US Postal Service, one of the nation’s largest, most well-known brands, will share how the organization is innovating to keep mail and other Postal Service products and services relevant with today’s customers. Hear first-hand about what’s on the horizon which will open up new ways of thinking on how consumers engage with mail.

Gary Reblin

Vice President, Product Innovation

USPS

10:45am  

T. ROWE PRICE: INNOVATION IN CONTENT MARKETING

What exactly is interactive content? Is it more expensive to create? If so, is it worth the extra time and cost to develop and publish it? Hear how interactive content has helped T. Rowe Price break through the noise, drive action, and become more relevant.

Natalie Widdowson

Head of Content Marketing, Individual Investors

T. Rowe Price

Andy Seibert

Managing Partner

IMPRINT

11:30am  

CHOICE HOTELS: INNOVATION IN DIGITAL & MOBILE

The Choice Hotel portfolio consists of Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotel & Suites, Mainstay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection.  In this session, hear how they innovate in mobile and digital by utilizing partnerships and social media in impactful ways to support co-op participating hotels through multi-branded efforts.  They will also share how cultural trends drive their marketing decisions.

Joey Martin

Director of Promotional Marketing

Choice Hotels, Inc.

12:15pm  

Luncheon

1:00pm  

Tour of NPF Exhibit Hall

2:00pm  

Conference Adjournment

  • EMA
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