ANA Innovation Day @ MillerCoors presented by A+E Networks (Members Only Conference)

When
Begins:Wednesday, May 23, 2018 at 8:15am
Ends:Wednesday, May 23, 2018 at 4:00pm
Where

MillerCoors
250 South Wacker Drive
Chicago, IL 60606

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Members Only Conference $0 $250 $350 N/A N/A

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Agenda
Wednesday, May 23, 2018
8:15am  

Breakfast

9:00am  

General Session Begins

 

MILLERCOORS LAUNCHES TWO HATS BEER - THE STRATEGY. THE APPROACH. THE EXECUTION

MillerCoors launched Two Hats Beer, which is aimed at recruiting the next generation of beer drinkers (21-24 Year Olds) into beer. With its combination of light beer sessionability and a subtle hint of natural fruit flavor, the taste helps build preference for beer at a great price for entry.  It was backed by a national push focused on a mobile to mortar go-to-market strategy along with a campaign built to capture this elusive drinker’s attention in an always-on world. In this session, Justine Stauffer, Manager of Brand Innovations at MillerCoors, LLC will share insights behind the launch; the strategy, the approach and the execution.

Justine Stauffer

Manager of Brand Innovations

MillerCoors, LLC

 

MARRIOTT INTL'S REAL-TIME GLOBAL MARKETING COMMAND CENTER: A LOOK BEHIND THE CURTAIN

Marriott’s state-of-the-art marketing command center “M Live” takes trending events and turns them into real-time social media campaign activations for $0 paid media spend.  Its award-winning activations include a first-of-its-kind Drone Dash livestream through the W Hotel Ft. Lauderdale, a nationwide Solar Eclipse experiential event, and an interactive design session with Instagram sensation @MyHotelCarpet.  Each of these initiatives demonstrates the power of tapping into organic social media conversations to elevate Marriott’s 30 Brands by creating awareness, inspiration to travel, and consideration to book. M Live is the nexus for all Brand Social Teams’ real-time content located in the center of Marriott International’s Worldwide Headquarters with hubs in London, Hong Kong, Dubai, and South Florida. Matthew Glick, the head of M Live will lead a deep-dive into case studies that turned real-time moments into metrics magic.

Matthew Glick

Vice President, Global Content Marketing

Marriott International

 

Networking Coffee Break

 

UNITED AIRLINES DIGITAL TRANSFORMATION

In this session, Hillary Grey, Senior Manager of Digital Personalization at United Airlines will share insights behind their enterprise-wide digital transformation which increased teamwork across divisions to build a better customer experience, and helped build a brand story which led to improved customer perception.

Hillary Grey

Senior Manager, Digital Personalization

United Airlines

12:30pm  

Lunch

1:30pm  

MEASURING THE POWER OF TV

The fragmentation of media consumption has led to claims that TV is on its way out, but Americans are still spending 80% of their video viewing consuming traditional TV. Nielsen research has proven that when consumers are exposed to a TV-lead campaign across multiple platforms, brand awareness, reputation and intent to purchase increases dramatically. In this session, David Ernst, Vice President of Advertising Insights - A+E Networks, will share insights on a standardized, open, transparent methodology for evaluating the effectiveness of TV and measuring the impact from premium, multi-screen TV video advertising called “Project Attribution” which was developed in partnership with Data Plus Math. This session will include real world results from beta test campaigns with select Top 100 brands.

David Ernst

Vice President of Advertising Insights

A+E Networks

 

BUILDING TRUST IN DAIRY THROUGH COWS AND COMMUNITIES

There’s a ton great about dairy, but misinformation is everywhere. That’s why The Innovation Center for U.S. Dairy launched “Undeniably Dairy”, a campaign created to remind people of all that’s good about dairy starting at the farm and ending with the delicious foods people know and love from the milk in their lattes to the cheese on their pizza. With an emphasis on digital content and key power partners like the Food Network and Cooking Channel to help spotlight trust affecting issues like animal care, sustainability and nutrition, “Undeniably Dairy” has created a platform and assets for the entire dairy community – from farmer to processor to retailer to QSR – to share their own dairy stories. In this session, Serena Schaffner, Senior Vice President of Communications at Dairy Management Inc. will share the insights and successes that continue to drive this multi-stakeholder, multi-year campaign.

Serena Schaffner

Senior Vice President of Communications

Dairy Management Inc.

 

MILLER LITE: TAKING A CHALLENGER APPROACH – “KNOW YOUR BEER PROGRAM”

In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”.  Learn how Miller Lite is innovating in the experiential space and reaching Millennials through influencers, social media and PR tactics.

Liz Cramton

Associate Marketing Manager Miller Family of Brands

MillerCoors, LLC

4:30pm  

Happy Hour Reception sponsored by MillerCoors

  • EMA
  • GES
  • gyro: