ANA Content Marketing Day @ Bloomberg (Members Only Conference)
|Begins:||Thursday, November 15, 2018 at 8:15am|
|Ends:||Thursday, November 15, 2018 at 3:00pm|
120 Park Ave.
New York, NY 10165
Thursday, November 15, 2018
Global Head of Brand Strategy, Digital, Creative & Content Marketing
Bloomberg Leads With Their Values
In 2018 Bloomberg was named one of NewsCred’s Top 50 Best Content Marketing Brands. By leading with their values, Bloomberg's Diversity & Inclusion Blog shares thought leadership and research on the topic. Hear how Bloomberg creates unique content that both represents their own values and helps other brands benchmark, learn and grow.
Global Marketing Operations
Global Team Lead, Diversity & Inclusion Marketing
Global Head of Content Marketing
Cofounder & CEO
American Express: Measuring Content Through the Marketing Funnel
Marketers agree that it is increasingly important to engage and connect with customers through the marketing funnel – from the initial brand message, to category consideration and performance marketing. And content marketing is a great way for brands to accomplish this. But how do we measure this new approach? Learn about channel attribution and how content through mid-funnel can help your brand connect the overall customer experience.
American Express Travel Related Services Company, Inc.
Networking Coffee Break
Marketing the Experience of Connected Content at Peloton Cycle
Peloton did not become one of the fastest growing companies in New York, let alone gain unicorn valuation, without a product that delivers an unparalleled experience. At the core of the Peloton experience: the content. Hear how marketing Peloton’s live and on-demand content is at the center of their marketing and explosive brand growth.
Director, Brand Marketing
Kaiser Permanente: Bringing a Content Strategy to Life
Stories have always been our most powerful communications vehicle. And they can be used as an effective device to frame and articulate any strategy—marketing, content, sales, business, and personal. Learn how the characters, the conflict, and the plot are all necessary to successfully bring your content strategy to life.
Senior Director, Creative and Editorial Services
Habitat for Humanity: Storytelling That Brings a Mission to Life
Habitat for Humanity is creates content that both promotes the organization’s overall mission while at the same time creating shared value for their community partners. Hear how they leverage their storytelling capabilities to promote their overall mission and principles, promote their work and bring stable housing to communities across the country.
Senior Director, Storytelling
Habitat for Humanity
TBS: Launching Final Space
In 2018 TBS was launching their new animated comedy, Final Space. In order to build awareness and interest in the show, TBS needed a new approach. Utilizing data to inform their decisions they knew reaching millennial audiences in social could be tricky. They needed an experience. They landed on creating a world in Facebook, which would resonate with gamers and non-sports fans – both of which were target audiences for the show. Hear how TBS and GLOW were able to create a Facebook live event generating buzz, interest and most importantly – creating the best performing live event for TBS ever.
Director of Marketing
Associate Creative Director