ANA Marketing Innovation Day @ Brandman University (Members Only Conference)

When
Begins:Thursday, November 1, 2018 at 8:15am
Ends:Thursday, November 1, 2018 at 3:15pm
Where

Brandman University
16355 Laguna Canyon Road
Room 111
Irvine, CA 92618

Registration Pricing
    Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Thursday, November 1, 2018
8:15am  

Breakfast

9:00am  

Opening Remarks

 

BRANDMAN: INNOVATING MARKETING IN HIGHER EDUCATION

In a sea of sameness, higher education marketers need to turn attention to why their institutions do what they do. And in today’s marketplace where prospective students have more choices than ever before, it is important that higher ed brands innovate and market themselves differently. Hear how Brandman University marketed themselves and stood out from the crowd.

Roger Lee

Executive Vice Chancellor, Marketing

Brandman University

Carla Morano

Creative Director

Brandman University

 

DEL TACO: LAUNCHING A BRAND RE”FRESH”

As the nation's second leading Mexican quick service restaurant, Del Taco recently unveiled its brand refresh, focusing on being the “fresh Mexican grill.” Hear how Del Taco pulled off this successful repositioning that included everything from new back-of-house and guest-facing initiatives to a new holistic advertising campaign.

Barry Westrum

Chief Marketing Officer

Del Taco Restaurants, Inc.

10:40am  

Networking Coffee Break

 

HOW WONDERFUL HALOS BECAME AMERICA’S MOST LOVED HEALTHY SNACK BRAND

Wonderful Halos mandarins, a healthy snack brand, saw an opportunity to fill a consumer need. Halos set out this past season to drive strong sales growth by dramatically changing its marketing mix and increasing household penetration and purchase frequency, while building consumer love to drive category preference and brand loyalty.  They introduced a new consumer target of older adult snackers with new custom television commercials. And launched produce’s biggest-ever point of sale display program in 10,000+ stores, which drove a 2x lift in velocity growth for stores with displays vs. those without displays.

Adam Cooper

Vice President, Marketing and Insights

The Wonderful Company

 

DEADPOOL: MARKETING THE ANTI-HERO

Innovative marketing doesn’t begin to describe the insightful and (at times) outrageous marketing tactics for Deadpool and its sequel Deadpool 2. Hear how these marketing tactics came about, played out, and the impact they had on getting movie-goers into the theater.

Noah Young

Vice President, Digital Marketing and Strategy

20th Century Fox

12:40pm  

Luncheon

 

FARMERS INSURANCE: OVERCOMING THE AD-BLOCKER WALL WITH A WINNING CONTENT STRATEGY

Thirty percent of Americans use ad-blockers, which means effectively connecting with consumers remains a challenge. To overcome these digital barriers and deepen engagement, Farmers became an early adopter in large-scale native advertising and has launched a content marketing strategy that’s driving awareness, acquisition, and retention. Review case studies and gain insights on how this soft-sell, journalistic approach can improve your brand’s effectiveness.  Successes and challenges aligning measurement with business metrics will also be discussed.

Beth Traglia

Director, Digital Content Marketing and Social Media

Farmers Insurance

 

U.S. BANK: CO-CREATING WITH CUSTOMERS

Imagine having the power to create your own credit card. That’s exactly what a diverse group of businesses did to develop the new Business Leverage card for U.S. Bank. Join us as we share the challenges—and the rewards—of enlisting the small business community to create a whole new type of credit card.

Jon Eberly

Founder and Chief Executive Officer

Clock Four

Heather Wolfsmith

Senior Vice President and Head, Small Business Card Division

U.S. Bank

3:10pm  

Conference Adjourns

  • GES
  • gyro:
  • EMA