Next Level B2B Content Marketing @ New York Life
|Begins:||Tuesday, November 27, 2018 at 8:15am|
|Ends:||Tuesday, November 27, 2018 at 2:30pm|
51 Madison Avenue
New York, NY 10010
Tuesday, November 27, 2018
Corporate Vice President, Agent Marketing Program
New York Life
New York Life: Open for Business
Learn how marketing invigorated a 173 year old practice by building a program designed with the Small Business Owners’ needs at the center. If you’re an SMB marketer, you’ll want to hear this.
Retirement Marketing Director
New York Life
Turn Your Content into a Competitive Advantage
Get ready for a master class in content marketing with Colleen Jones, author of The Content Advantage (Clout 2.0) and the head of content at MailChimp. Content is critical to marketing campaigns, customer experience, technical support, and more. But are you treating content as merely a cost? Or are you turning it into a competitive advantage? In this session, learn
Along the way, see examples from companies ranging from a spinning studio to Netflix.
Head of Content
Networking Coffee Break
The Winning Formula for Effective Integration of SEO and Content Marketing
Hear about the path that the Epsom Salt Council took to create an SEO-centered content marketing program that effectively drove not only online traffic, but offline sales. You will hear firsthand how the Council worked with Mower’s SEO and public relations teams to implement a content marketing strategy that continuously feeds its B2B customer base by driving up derived demand from the B2C audience. You’ll leave with a step-by-step formula on how to more effectively integrate SEO into your content marketing efforts and achieve similar results.
Vice President and Director, Digital Strategy & Analytics
How B2 Award Winner PwC Keeps Digital Real, Relevant, and Actionable
More than 10 years ago, PwC set out to assess how businesses view, invest in, and adopt digital by launching its Digital IQ program. Back then, “digital” was just another name for “IT.” But today, "digital" is everything. Learn how PwC reinvented its award-winning program to lead in the evolving digital world, and how they broke the mold to generate fresh insights from more than 2,200 executives across 53 countries through an integrated marketing program, fueled by the sales force.
AI-Powered Content Optimization: The Journey to Higher Engagement
Want to turn more visitors into loyal customers? Then step into the future of content marketing: artificial intelligence. Find out how AI-powered analytics drives greater user engagement. Understand if your content is resonating, how different touchpoints combine to boost engagement or abandonment, and what channels and content types are best at driving your visitors along the customer journey.
Product Marketing, Watson Customer Experience Analytics