AEF Digital Marketing @ Loyola Quinlan School of Business (Members Only Conference)

When
Begins:Tuesday, October 30, 2018 at 8:15am
Ends:Tuesday, October 30, 2018 at 3:00pm
Where

Loyola Quinlan School of Business
16 E Pearson St
Chicago, IL 60611

Registration Pricing
    Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Tuesday, October 30, 2018
8:15am  

Breakfast

9:00am  

Opening Remarks

 

HOW HEINZ MAYOCHUP DIVIDED THE INTERNET

“How KraftHeinz leveraged agile social listening and Twitter to drive a huge surge in brand conversation and ultimately launch not one, but two new products.  Can anyone say… Heinz Mayonnaise and Mayochup?!”  

Nicole Kulwicki

Director, Brand Build

Heinz & Ore-Ida

 

MOVING WITH GREATER SPEED AND AGILITY WITH SOCIAL DATA

At McDonald’s, we want to offer our customers more of they want and the experience they deserve.  That means listening to our consumers more, through social.   Our social media management spans Marketing, e-Care and Listening & Measurement functions.  We focus on social data that matter to the business, which requires advanced technology, processes that link social with other data touchpoints, and strong partnership across Digital and Insights teams.

Jola Oliver

Director, Global Social Media Listening and Measurement

McDonald's Corporation

 

FACEBOOK

Technology, People and Commerce are increasingly coming closer together. Technology, specifically the mass adoption of mobile computing has created a consumer more in control than ever, and one that wants product variety and utility at their fingertips. The need for speed, personalization and relevancy has created a new consumer normal.

At Facebook, we see this phenomenon happening across the globe, and with billions of people connecting through our platform 15-20 times per day, we’re seeing behavior changes that have affected everything we do in society. From mass broadcast, to one to one communication, to getting on an airplane, to hailing a cab and doing your taxes.

Matty de Castro

Director, Global Marketing Solutions

Facebook

 

TBD

Cole Moir

Global Head, Digital and Social and MBG Global Marketing and Communications

Motorola Mobility, A Lenovo Company

 

ENHANCING PROSPECTING THROUGH NARRATIVE

In a crowded marketplace where brands are competing with social media and entertainment giants for engaging consumers, the path to larger success cannot rely solely on brand value proposition, it marries narrative with data and strong tactical execution to position a brand as a thoughtful potential partner. At Discover we believe, smart contextual storytelling and providing helpful & surprising insights to consumers can drive strong commercial outcomes.

Cyma Saeed

Senior Manager, Content Marketing and Organic Search Strategy

Discover

3:00pm  

Conference Adjourns

  • GES
  • gyro:
  • EMA