ANA/AEF Digital Marketing @ Loyola Quinlan School of Business (Members Only Conference)

This event is over.
When
Begins:Tuesday, October 30, 2018 at 8:00am
Ends:Tuesday, October 30, 2018 at 2:30pm
Where

Loyola Quinlan School of Business
16 E Pearson St
Chicago, IL 60611

Agenda
Tuesday, October 30, 2018
8:00am  

Breakfast

Wintrust Hall Foyer (9th Floor)

9:00am  

Opening Remarks

Wintrust Hall (9th Floor)

9:10am  

MOVING WITH GREATER SPEED AND AGILITY WITH SOCIAL DATA

At McDonald’s, we want to offer our customers more of they want and the experience they deserve.  That means listening to our consumers more, through social.   Our social media management spans Marketing, e-Care and Listening & Measurement functions.  We focus on social data that matter to the business, which requires advanced technology, processes that link social with other data touchpoints, and strong partnership across Digital and Insights teams.

Jola Oliver

Director, Global Social Media Listening and Measurement

McDonald's Corporation

View Presentation
9:55am  

HOW HEINZ MAYOCHUP DIVIDED THE INTERNET

“How KraftHeinz leveraged agile social listening and Twitter to drive a huge surge in brand conversation and ultimately launch not one, but two new products.  Can anyone say… Heinz Mayonnaise and Mayochup?!”  

Nicole Kulwicki

Director, Brand Build

Heinz & Ore-Ida

10:40am  

Networking Coffee Break

Wintrust Hall Foyer (9th Floor)

11:00am  

BRANDING IN A WORLD WHERE MOBILE HAS CREATED A NEW CONSUMER NORMAL

Technology, People and Commerce are increasingly coming closer together. Technology, specifically the mass adoption of mobile computing has created a consumer more in control than ever, and one that wants product variety and utility at their fingertips. The need for speed, personalization and relevancy has created a new consumer normal.

At Facebook, we see this phenomenon happening across the globe, and with billions of people connecting through our platform 15-20 times per day, we’re seeing behavior changes that have affected everything we do in society. From mass broadcast, to one to one communication, to getting on an airplane, to hailing a cab and doing your taxes.

Matty de Castro

Director, Global Marketing Solutions

Facebook

11:45am  

STORY TELLING BORN ON MOBILE

At Motorola, we believe in innovation to enhance the way we connect and live our day-to-day lives. From the first mobile phone to the Razr and the MotoZ Motorola is changing the way people communicate and engage. Motorola is a challenger brand; we compete with telco giants like Apple and Samsung who are spending millions daily to connect with consumers. This forces us to be smarter about how and when we engage. We leverage thousands of data points to help us marry thoughtfully crafted content with unique media plans. By developing data driven content, we are able to connect to consumer with the right message at the right time no matter where they are at in the journey across the ecosystem to drive business objectives.

Cole Moir

Global Head, Digital and Social and MBG Global Marketing and Communications

Motorola Mobility, A Lenovo Company

View Presentation
12:30pm  

Lunch

Wintrust Hall Foyer (9th Floor)

1:30pm  

How TV has become Digital

At Tyson Foods, we are focused on innovation across our marketing channels.  We see tradition media channels shifting to the digital realm.  One  major change has been the rise in OTT, convergent TV, SVOD.   People look for content on every screen.  We constantly test and learn to make sure we are able to target on the screen they are watching.

Trace Rutland

Director, Media Innovation

Tysons Foods

View Presentation
2:30pm  

Conference Adjourns

  • GES
  • gyro:
  • EMA