ANA Brand Activation Relationship Marketing @ Nordstrom (Members Only Conference)
|Begins:||Friday, November 2, 2018 at 8:15am|
|Ends:||Friday, November 2, 2018 at 4:00pm|
1617 Sixth Avenue
Building 803 - 5th Floor - Room JWN
Seattle, WA 98101
Friday, November 2, 2018
Relationship Building with Nordstrom
Dave Sims will discuss Nordstrom’s strategy for building customer relationships with its catalog, e-mail, and direct mail marketing. He will also talk about the new Nordy Club loyalty program.
Vice President of Marketing, Analog & Retention Overhead
Sparking Multi-Way Consumer Relationships with Personalization and Branded Communities
There’s no doubt that CRMs, loyalty programs and third-party social media are a critical part of a marketer’s brand strategy. However, for many brands, these have become nothing more than a one-way push to the consumer, with no feedback or conversation in return. These conversations also lack personalized engagement, which ultimately drives lasting loyalty. In a crowded loyalty space, marketers must rethink consumer relationships and how to turn them into meaningful, two-way communication with each individual. Discover how brand marketers at naturally friendly toothpaste brand hello created their branded community hello friends – a home for vocal brand advocates that provides education and prompts action. In this impressive case study, we’ll share how to listen to your consumers to deliver targeted, personalized experiences and drive brand loyalty.
Lauri Kien Kotcher
Social Media Link
Maximizing Customer Relationships
The real estate sales process has been disrupted by technology that has changed the industry forever. Understanding local markets and building relationships with players in the sales ecosystem is critical to market success. Find out how Zillow builds relationships with local real estate professionals nationwide to maximize revenue.
Senior Director, Marketing
Building Lifelong Loyalty
Creating loyalty with consumers is about more than rewarding purchase behaviors. It includes creating deeper engagements and building relationships by giving consumers an opportunity to interact with your brand in meaningful ways that drive brand authenticity. Of course, giving rewards that are meaningful and relevant are equally important. This session will share actionable insights and data about various customer loyalty programs you can use in your business today.
PANEL: The Role of Brand Authenticity in Establishing and Deepening Customer Relationships.
Consumers rate brand authenticity very highly. It turns out that what consumers most want from brands is honest communication about products and services. According to the Cohn and Wolfe study, 89 percent of customers expect companies to act with integrity at all times—a factor rated more highly as a purchasing factor than even product quality and innovation. For many companies the question is, how do we actually go about doing it? In this panel, we’ll explore what brands of all sizes have done create authenticity with customers and what more can done.
Director, Brand Activation
Jessica Tsai Chin
Director, Brand Marketing