Programmatic Day @ New York Life presented by Quantcast (Members Only Conference)
|Begins:||Thursday, September 7, 2017 at 9:00am|
|Ends:||Thursday, September 7, 2017 at 3:00pm|
New York Life
51 Madison Avenue
Cass Gilbert Meeting Room (level 1B)
New York, NY 10010
Thursday, September 7, 2017
BANK OF AMERICA’S TOP 5 PROGRAMMATIC INSIGHTS
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations. In this session, Brent Bouldin, Senior Vice President of Digital Media will share his top five insights that are crucial to developing a strong programmatic team and executing a winning campaign.
Senior Vice President, Digital Media
Bank of America
HEWLETT-PACKARD ENTERPRISE: PROGRAMMATIC MEDIA STRATEGY
In this session, Adam Benaroya, Manager of Global Media Strategy at Hewlett Packard Enterprise will take us on their programmatic journey to improve targeting and media effectiveness within a digital-centric marketing model. This session will address how HPE made the business case for change, how they addressed industry-wide gaps, and insightful takeaways for marketers when taking on in-house projects.
Manager, Global Media Strategy
Hewlett Packard Enterprise
Networking Coffee Break
DATA POWERS PROGRAMMATIC, BUT WHAT POWERS THE DATA?
Many programmatic buyers don't question the origin, accuracy or scale of the audiences they buy from programmatically, yet we hear so much about challenges in measurement and accuracy in the digital space. Data accuracy significantly affects the outcomes of a marketing plan, but given the complicated the breadth and scope of our digital ecosystems, it’s hard to know where to start. To succeed today, marketers need to know how data affects their business: It’s time to understand where it comes from – so you can know where you’re going. In this session, we will present a comprehensive overview of where data comes from and why it matters to measurement. Measurement and audience validation should be at the foundation of marketing success metrics for 2017, right next to fraud and viewability.
Director of Data, Modeling, Partnerships & Attribution
BEST PRACTICES IN EXECUTING A PROGRAMMATIC CAMPAIGN
New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. In this session, we’ll hear their best practices and things to watch out for when it comes to executing a programmatic campaign.
Corporate Vice President, Brand Marketing Performance Analytics
New York Life
Corporate Vice President, Media and Sponsorships
New York Life
THE UNTAPPED OPPORTUNITIES OF “PROGRAMMATIC" IN OTT
Programmatic technology revolutionized the way digital media is targeted, transacted and measured across devices. But with its proliferation came fraud, brand safety and many complexities. Programmatic has quickly become a dirty-word. Hulu’s Head of Advanced TV, Doug Fleming, takes you through the evolution of programmatic in the OTT space, discussing how Hulu and it’s marketers are overcoming the challenges of OTT's first iteration of programmatic and the solution of today; what we like to call, Advanced TV. As the shift of eyeballs back to the living room rapidly increases and automated buying grows in importance to marketers, this session will give marketers the front-row seat that's needed to understand that evolving OTT-programmatic landscape and how the leading premium streaming service is approaching programmatic today.
Head of Advanced TV