Content Marketing @ Adobe (Members-Only Conference) presented by Deloitte Digital

When
Begins:Wednesday, September 6, 2017 at 8:15am
Ends:Wednesday, September 6, 2017 at 3:00pm
Where

345 Park Avenue
San Jose, CA 95110

Registration Pricing
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Registration
  Members Only Conference $0 N/A N/A N/A N/A

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Agenda
Wednesday, September 6, 2017
9:00am  

General Session

 

ADOBE: AMPLIFYING YOUR VOICE THROUGH CONTENT MARKETING

Your brand’s voice is only as powerful as the message it conveys and how that message is conveyed. Adobe has a powerful content marketing and social influencer strategy, inside and outside the company, that amplifies Adobe’s voice in the technology industry.

Katie Juran

Sr. Director of Corporate Content and Messaging

Adobe Systems Inc

 

CONTENT IS KING: HOW CMOs CAN HARNESS THE POWER OF CONTENT MARKETING

As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. To better understand the current state of content marketing, Deloitte Digital performed quantitative and qualitative analysis and identified four key processes that are guiding CMOs and marketing leaders as they define, design, and execute successful content marketing programs.

Barbara Venneman

Principal

Deloitte Consulting LLP

10:40am  

Networking Coffee Break

11:10am  

VOYA: USING CONTENT MARKETING TO RELAUNCH A BRAND

A few years ago, parts of ING became Voya Financial. Throughout that time, Voya has tapped some of the most effective strategies in content marketing to ensure current and future customers understood the new brand. From celebrity spokespeople to social media, Voya launched a comprehensive content marketing strategy to tell their new brand story.

Roma Patel

VP of Content Strategy and Development

Voya Financial

11:55am  

Luncheon

12:55pm  

WESTERN UNION: DATA-DRIVEN STORYTELLERS

From family recipes to movies, late-night TV, and comic books, Western Union has produced an exceptional range of content marketing. By understanding and indexing its consumers’ passions, Western Union makes strategic decisions on the types of content they want to produce. And the strategy has paid off for them!

Nidhi Gupta

Director, Marketing – Digital Partnerships

Western Union

  • EMA
  • gyro: