Content Marketing @ Adobe (Members-Only Conference) presented by Deloitte Digital
|Begins:||Wednesday, September 6, 2017 at 8:15am|
|Ends:||Wednesday, September 6, 2017 at 3:00pm|
151 S. Almaden Blvd.
San Jose, CA 95110
This event will take place in the Park Conference Room. If you are parking, please park in the Almaden or East Towers.
Wednesday, September 6, 2017
ADOBE: AMPLIFYING YOUR VOICE THROUGH CONTENT MARKETING
Your brand’s voice is only as powerful as the message it conveys and how that message is conveyed. Adobe has a powerful content marketing and social influencer strategy, inside and outside the company, that amplifies Adobe’s voice in the technology industry.
Director, Brand Publishing
Adobe Systems Inc
CONTENT IS KING: HOW CMOs CAN HARNESS THE POWER OF CONTENT MARKETING
As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. To better understand the current state of content marketing, Deloitte Digital performed quantitative and qualitative analysis and identified four key processes that are guiding CMOs and marketing leaders as they define, design, and execute successful content marketing programs.
Deloitte Consulting LLP
Networking Coffee Break
BRINGING "BRAND" BACK INTO BRANDED CONTENT
Consumers expect more than ever before from brands they interact with. The proliferation of content has eroded authenticity, originality, and ultimately, marketing effectiveness. Bringing value back to content has a lot to do with bringing the brand back into it - making branded content an integral part of the company’s purpose and reason to exist rather than a disparate marketing tactic. This session offers simple frameworks and principles for unlocking meaningful shared value for both the brand and its audience through content. Topics covered include: how to authentically connect your content to your brand and business; how to create shared value between your brand and your "tribe" through passion-points; and what principles you need to adopt in order to create meaningful content.
Director of Brand Planning
WESTERN UNION: DATA-DRIVEN STORYTELLERS
From family recipes to movies, late-night TV, and comic books, Western Union has produced an exceptional range of content marketing. By understanding and indexing its consumers’ passions, Western Union makes strategic decisions on the types of content they want to produce. And the strategy has paid off for them!
Director, Marketing – Digital Partnerships
EXTENDING YOUR BRAND THROUGH SOCIAL VIDEO AND PODCASTS
We live in an age of information overload, and standing out is harder than ever. By optimizing video for social media platforms and creating podcasts, there is an opportunity to extend a brand's reach while being engaging to targeted consumers. We'll see how Franklin Templeton Investments is executing on these platforms.
Head of Video and Multimedia Content, Digital Marketing
Franklin Templeton Investments