ANA Media Innovation @ Pandora (Members Only Conference)

This event is over.
When
Begins:Wednesday, September 26, 2018 at 10:00am
Ends:Wednesday, September 26, 2018 at 5:30pm
Where

Pandora
130 E. Randolph St.
Suite 850
Chicago, IL 60601

Agenda
Wednesday, September 26, 2018
10:00am  

Networking Breakfast & Pandora Interactive Exhibit

Come early for coffee, snacks and the opportunity to have Pandora’s music genome compose a song just for you – based entirely on the musical traits that move you. Enjoy!

Pandora Chicago Office

10:45am  

Welcome by ANA

Pandora Chicago Office

10:50am  

Opening Remarks

Steven Kritzman

Senior Vice President, Sales

Pandora

10:55am  

DIGITAL MEDIA INNOVATION AT KRAFT HEINZ

The Kraft Heinz Company  is the fifth-largest food and beverage company in the world. The Company’s iconic brands include Kraft, Heinz, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, and many others. In this session, learn how the Kool-Aid brand launched its innovative Sparklers campaign, and how the Capri Sun brand reached parents through non-traditional media.

Melanie Huet

Vice President, Marketing

The Kraft Heinz Company

View Event Recap
11:40am  

IS YOUR BRAND READY FOR AI, IoT AND THE SONIC REVOLUTION?

With the accelerated growth of voice activation, AI-enabled smart speakers and IoT connected homes, consumers are relying on voice to search, purchase and connect with brands. How will your brand engage an audience in this audio-first era? In this session, hear about innovations in audio technology and learnings from creative studies that optimize for a 1:1 connection. Learn how the most impactful way to connect is to be heard, not seen.

Gabe Tartaglia

Vice President, National Vertical Sales

Pandora

View Event Recap
12:25pm  

Lunch

Pandora Chicago Office

1:25pm  

THE CREATIVE EVOLUTION THROUGH DATA, CONTENT & TECHNOLOGY

Customer attention is fleeting. Information is consumed faster than ever before. With the rise of seconds-long storytelling brands must find different ways to get their point across quickly. The convergence of content + production + technology + ad tech + data has created a new model for creative concepting, where marketers must generate channel-agnostic creative frameworks that exploit the constraints of technology against the consumer ecosystem.

Cameron Friedlander

Senior Global Media and Content Marketing

Kimberly-Clark

2:20pm  

HOW DSW USES PROGRAMMATIC TO AMPLIFY INFLUENCER MARKETING

Programmatic is amazing at measurement and precision targeting, but lousy at creative and storytelling. Influencer Marketing is known for its incredible content and narrative, but lacks an accountable and measureable feedback loop. In this session, learn how DSW integrated influencer marketing with programmatic to drive amazing results.

Allison Holbrook

Digital Media Manager

DSW

Kolin Kleveno

Head, Programmatic

360i

View Event Recap
3:05pm  

INNOVATING IN OTT AT TYSON

Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. In this session, learn how Tyson approaches "over the top" (OTT) and Connected TV, and other media innovations.

Trace Rutland

Director, Media Innovation

Tyson

View Event Recap
4:00pm  

Beats & Bevs Happy Hour

Grab a drink, enjoy music, and test your whiskey-music pairing skills.

Pandora Chicago Office

5:30pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA