ANA Media Innovation @ Pandora (Members Only Conference)

When
Begins:Wednesday, September 26, 2018 at 10:00am
Ends:Wednesday, September 26, 2018 at 4:00pm
Where

Pandora
130 E. Randolph St.
Suite 850
Chicago, IL 60601

Registration Pricing
    Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
  Members Only Conference $0 $250 $350 N/A N/A

register now

Agenda
Wednesday, September 26, 2018
10:00am  

Breakfast

10:45am  

Welcome by ANA and Host

 

DIGITAL MEDIA INNOVATION AT KRAFT HEINZ

The Kraft Heinz Company  is the fifth-largest food and beverage company in the world. The Company’s iconic brands include Kraft, Heinz, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, and many others. In this session, learn how the Kool-Aid brand launched its innovative Sparklers campaign, and how the Capri Sun brand reached parents through non-traditional media.

Melanie Huet

Vice President, Marketing

The Kraft Heinz Company

 

MEDIA INNOVATION AT PANDORA

Pandora is the world's most powerful music discovery platform — a place where artists find their fans and listeners find music they love. Pandora’s team of highly trained musicologists analyze hundreds of attributes for each recording which powers the proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist / fan connections at unprecedented scale. In this session, learn how the team at Pandora leverages media innovation to engage with consumers.

TBD

Pandora

12:25pm  

Lunch

 

"NUDGE-BASED" MARKETING AT KIMBERLY-CLARK

Kimberly-Clark's portfolio of brands, including Huggies, Kleenex, Scott, Kotex, and Pull-Ups, among many others. The personal care and healthcare company is tapping into the power of “nudge” marketing to connect with consumers in new ways. In this session, learn how Kimberly-Clark uses  “nudge-based” marketing, a model that uses data, enhanced creativity and technological tools to generate ads that match customer wants, attitudes and behaviors in a truly personalized manner.

Cameron Friedlander

Senior Global Media and Content Marketing

Kimberly-Clark

 

HOW DSW USES PROGRAMMATIC TO AMPLIFY INFLUENCER MARKETING

Programmatic is amazing at measurement and precision targeting, but lousy at creative and storytelling. Influencer Marketing is known for its incredible content and narrative, but lacks an accountable and measureable feedback loop. In this session, learn how DSW integrated influencer marketing with programmatic to drive amazing results.

Alison Holbrook

Digital Media Manager

DSW

Kolin Kleveno

Vice President, Programmatic Advertising

360i

2:55pm  

Coffee Break

 

INNOVATING IN OTT AT TYSON

Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. In this session, learn how Tyson approaches "over the top" (OTT) and Connected TV, and other media innovations.

Trace Rutland

Director, Media Innovation

Tyson

4:00pm  

Conference Adjournment

  • GES
  • gyro:
  • EMA