ANA Sponsorship & Event Marketing @ Belmont Park (Members Only Conference)

This event is over.
When
Begins:Thursday, September 27, 2018 at 11:45am
Ends:Thursday, September 27, 2018 at 4:30pm
Where

Belmont Park
2150 Hempstead Turnpike
Elmont, NY 11003

.

Agenda
Thursday, September 27, 2018
11:45am  

Luncheon

12:30pm  

OPENING REMARKS

Pamela Gross

ANA

Senior Manager, Committees & Conferences

12:40pm  

NEW YORK RACING ASSOCIATION: MARKETING A TRIPLE CROWN EVENT

Justify has won the 13th Triple Crown! Join Lynn LaRocca, Chief Experience Officer for the New York Racing Association as she discusses how NYRA uses new digital marketing strategies along with live onsite sponsorship activations to bring 95,000 fans to their largest event of the year, all while trying to draw a new generation of fans to a sport rooted in tradition.

Lynn LaRocca

Chief Experience Officer

NYRA

View Event Recap
1:25pm  

MINI USA: DRIVING HOPE

MINI is an iconic brand that believes in providing creative solutions both in the cars they make and the communities they serve.  Lee Nadler, in the newly created role to build the MINI brand and business in key Urban areas, will share the strategy and impact of a unique partnership created this June with non-profit Sing for Hope.

Lee Nadler

Metro Marketing Manager

MINI USA

View Event Recap
2:10pm  

Belmont Tour and Networking Coffee Break

3:00pm  

STATE FARM: COLORFULLY CONNECTING WITH AFRICAN AMERICAN WOMEN

In this session, Michelle Hare and April Smith from State Farm and The Marketing Arm, respectively, will share how State Farm created the "Color Full Lives" campaign to reach and empower African-American women. The campaign was launched via national and local sponsorships, as well as a series of podcasts discussing topics important to their lives, which include relationships, finances, entrepreneurship, education, and health & wellness.

Michelle Hare

Marketing

State Farm Insurance

April Smith

Account Supervisor

The Marketing Arm

View Event Recap
3:45pm  

CURIO COLLECTION BY HILTON – USING SCIENCE TO TAP INTO PEOPLE’S CURIOSITY FOR A BRAND

To reach the right audience for a young brand, what better way to gain traction but through smart, targeted marketing?  In this session, we will share how using science to learn more about the curiosity types of people helped drive focused targeting efforts in our integrated campaign across PR, web and social leading to greater engagement with the Curious Gene program and Curio Collection by Hilton. 

Armand LeVasseur

Senior Director, Global Brand Marketing

Hilton

View Event Recap
4:30pm  

Conference Adjournment

Attendees are welcome to attend the Belmont races after the conference adjourns.

  • GES
  • gyro:
  • EMA