ANA Sponsorship & Event Marketing @ Belmont Park (Members Only Conference)
|Begins:||Thursday, September 27, 2018 at 11:45am|
|Ends:||Thursday, September 27, 2018 at 4:30pm|
2150 Hempstead Turnpike
Elmont, NY 11003
Thursday, September 27, 2018
Senior Manager, Committees & Conferences
NEW YORK RACING ASSOCIATION: MARKETING A TRIPLE CROWN EVENT
Justify has won the 13th Triple Crown! Join Lynn LaRocca, Chief Experience Officer for the New York Racing Association as she discusses how NYRA uses new digital marketing strategies along with live onsite sponsorship activations to bring 95,000 fans to their largest event of the year, all while trying to draw a new generation of fans to a sport rooted in tradition.
Chief Experience Officer
MINI USA: DRIVING HOPE
MINI is an iconic brand that believes in providing creative solutions both in the cars they make and the communities they serve. Lee Nadler, in the newly created role to build the MINI brand and business in key Urban areas, will share the strategy and impact of a unique partnership created this June with non-profit Sing for Hope.
Metro Marketing Manager
Belmont Tour and Networking Coffee Break
STATE FARM: COLORFULLY CONNECTING WITH AFRICAN AMERICAN WOMEN
In this session, Michelle Hare and April Smith from State Farm and The Marketing Arm, respectively, will share how State Farm created the "Color Full Lives" campaign to reach and empower African-American women. The campaign was launched via national and local sponsorships, as well as a series of podcasts discussing topics important to their lives, which include relationships, finances, entrepreneurship, education, and health & wellness.
State Farm Insurance
The Marketing Arm
CURIO COLLECTION BY HILTON – USING SCIENCE TO TAP INTO PEOPLE’S CURIOSITY FOR A BRAND
To reach the right audience for a young brand, what better way to gain traction but through smart, targeted marketing? In this session, we will share how using science to learn more about the curiosity types of people helped drive focused targeting efforts in our integrated campaign across PR, web and social leading to greater engagement with the Curious Gene program and Curio Collection by Hilton.
Senior Director, Global Brand Marketing
Attendees are welcome to attend the Belmont races after the conference adjourns.