ANA/BMA Members-Only Event in Charlotte

This event is over.

Begins:Tuesday, September 13, 2016 at 8:30am
Ends:Tuesday, September 13, 2016 at 12:00pm

The Depot
1610 N. Tryon Street
Charlotte, NC 28206

Please click here for driving directions to The Depot

SESSION 1:  Using Analytical Insight to Improve B2B Marketing

Marketing enterprise software is a combination of art and science. A product feature list just doesn’t do the trick. Buyer personas and target customers have to be carefully analyzed, messages have to be crafted that are contextually relevant, and content has to be easily consumable and engaging. But how do you do this effectively? During this presentation, we will look at practical ways you can use analytics to improve the understanding a B2B, B2C, or even B2B2C marketer has about their audience and how they can use this insight to become a better marketer.

Wilson Raj
Global Director of Customer Intelligence
SAS Institute


SESSION 2:  From Company First to Customer First - How a Brand got its Swagger Back.

What happens when a 100 year-old manufacturer of utility infrastructure solutions decides to stop being just a “maker of things” and pivots toward a more “customer first” approach? That single question forced they and their agency partners at Eric Mower + Associates to dig deep and ask a lot of tough questions about the customer experience and how to deliver customer value. Sensus will share their story and the lessons learned along the way - from research and strategic planning to creating a new global B2B brand identity spanning both online and offline channels. A global, multi-lingual effort that fostered better internal marketing/sales collaboration and reinvigorated customer relationships. Learn how you can apply these lessons to your business as well.

Patrick Short
Partner and Creative Director
Eric Mower + Associates

Lee Carter
Account Director

Eric Mower + Associates





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