ANA Business Marketing Members-Only Event in Kansas City
|Begins:||Tuesday, January 31, 2017 at 8:30am|
|Ends:||Tuesday, January 31, 2017 at 12:00pm|
National World War I Museum and Memorial
2 Memorial Dr
Kansas City, MO 64108
SESSION #1 - Creative on Demand: How B2B Marketers Can Become Massively Creative at a Moment's Notice
We've all seen the examples of GE Ecomagination, IBM Watson and Jean-Claude Van Damme's Volvo splits. They're held up time and again as beacons of killer creative. Enough already. It's easy if you have sexy products and big budgets. But we sell boring B2B stuff. Those examples don't have anything to do with us. Or do they?
It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can't connect the dots with unrelated brands and our blindness kills creative ideas before we even start. But guess what - it's possible to cure our disease, shift our thinking and become the most innovative marketers on the planet. It's possible to tap inspired creativity any moment we need it.
Welcome to Creative on Demand.
In this enlightening presentation, author and B2B marketing expert Carla Johnson will uncover the secrets to inspiring true creativity. You'll hear how brilliant brands nurture tiny creativity everyday instead of only when they need it. How you, too, can combat B.D.D., separate process from product, and breed unstoppable creativity and game-changing innovation throughout your company.
Strategist, Speaker, and Storyteller
Type A Communications
SESSION #2 - How To Win at B2B Email Marketing
Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. This presentation takes attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It provides insight, tactics, tips, and takeaways that readers can implement to increase B2B email marketing effectiveness and improve campaign results for their business.
Director, Business Development
Museum Tour Post-Event
2017 is the 100th anniversary of the United States entering the First World War, so please take this opportunity to honor our veterans and join us immediately following our event for a complimentary tour of our host facility, the National World War I Museum and Memorial.