ANA/BMA Members-Only Event in Phoenix
|Begins:||Tuesday, October 18, 2016 at 1:30pm|
|Ends:||Tuesday, October 18, 2016 at 6:00pm|
DoubleTree Resort by Hilton, Paradise Valley - Scottsdale
5401 N. Scottsdale Road
Scottsdale, AZ 85250
SESSION 1: Growth Isn't a Laughing Matter. Or is it?
New research shows how humor is an underutilized but often effective tool in grabbing the attention of B2B audiences. In this session we’ll talk about how markers can effectively use humor to accelerate growth into new markets and with new audiences at key stages in the B2B buyer journey.
SVP Account Planning
SESSION 2: Achieving Growth in the B2B Media Market - A 'How to Guide'
In today’s rapidly changing media environment achieving growth is a challenge, one met through data and analysis. Yet how do you drive change in a traditional media culture? Penton’s Paul Miller will share what it takes to install a culture of data-driven innovation after years of guessing what 50% of your marketing budget works. Learn about both the internal and external challenges, and how overcoming these creates a framework for growth. How long does it take? What exactly needs to be done? What worked and what didn’t?
In this session we’ll focus on tangible take-aways that B2B marketers can apply to fuel growth in their organizations.
Group President, Industry
SESSION 3: ALT CTRL DEL: Rebooting B2B Marketing
As marketers, we're enabling sales. We're building the brand. And we're cranking out content. But we still don't have a seat at the table. What gives? What if, instead of order takers, our C-suite viewed us as the creators of business value? What if we were the architects of business strategy, not just marketing tactics?
In this session, B2B marketing and customer experience strategist Carla Johnson will teach us the secrets smart marketers use to elevate marketing and drive value that's separate and distinct from the products and services we sell. You'll learn how to make marketing a strategic asset. She'll show you how to create a customer-first mindset. You'll walk away ready to redesign marketing's role within your organization.
Are you ready to become an architect?
Strategist, Speaker, and Storyteller
Type A Communications
Please join us afterwards for an hour of networking and connecting with your peers.