ANA/BMA Members-Only Event in Atlanta

This event is over.

Begins:Wednesday, September 14, 2016 at 8:30am
Ends:Wednesday, September 14, 2016 at 12:00pm

Villa Christina at Perimeter Summit
4000 Summit Blvd NE
Atlanta, GA 30319

Please click here for driving directions to Villa Christina at Perimeter Summit

SESSION 1:  New Strategic Opportunities through Connected Systems

How AGCO strategically focused on the future of connected vehicles and assets on the farm to drive new value for customers, and new revenue streams for dealers.

1. Challenges modern farmers are facing to improve efficiency to help increase food production

2. Evolution of farming practices and opportunities for improvement

3. Using connectivity and IoT technology and Processes to increase yield and reduce waste on the farm

4. Industry and Market considerations and challenges to overcome when connecting the farm of the future

Matt Rushing
Vice President, Product Line, Advanced Technology Solutions (ATS)
AGCO Corporation

SESSION 2:  Life is too Short - Don't Bore your Customers!

Strategy drives business decisions, but your messages have to reach your customers to have any impact.  With longer buying cycles, multiple decision makers, and more web-savvy customers how do today’s B2B marketers stay relevant?  Messaging and engagement are key.

In this interactive session you’ll learn how global brand Kimberly-Clark tailors their marketing to reach customers – building awareness and engagement, boosting consideration, and driving sales… all while earning a chuckle or two in the process.

Frans Mahieu
Global Marketing Director
Kimberly-Clark Corporation



GE Energy Connections was interested in how their customers looked at online eCommerce; were shopping patterns changing as outlined in recent research towards a more ‘pre-shopping’ approach v. traditional ‘push’ communications from suppliers.  So they conducted “voice of the customer” research into buyer shopping preferences, garnering learnings that they are now applying to both front-end and back-end user experiences.

Learn how you can apply this approach to your business to better understand your customers, their buying behaviors, and how to integrate marketing strategies with sales objectives to drive growth.

Holly Bounds
Digital Marketing Manager
GE Energy Connections


  • GES
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  • EMA