In recent years, many U.S. newspapers such as the New York Times have developed mobile sites and now put newspaper content on millions of cell phones.

In 2007, the UK's BBC Mobile reached an all time high, with 2 million monthly users. The vast majority of mobile news consumers in the UK are under 44 years old - compared to 25% for television news.

And experts say the role of mobile media is becoming more prominent in countries with a less developed IT structure.