A new report by the World Association of Newspapers entitled “Engaging Young Readers” has found that newspaper companies are confident about their success attracting a new generation of readers. This optimism comes amidst criticism that print media is shrinking as an industrial format in an increasingly digital world.

The report, produced by WAN’s Shaping the Future of the Newspaper project, surveyed newspaper executives and editors to assess strategies for attracting young readers. The study also used case studies to analyze youth media habits.

Some of the major findings of the report:

·         More than six out of ten respondents said readers at the primary school level can be attracted by both print and electronic media.

·         About 50 percent of respondents said young people use cell phones more than all other media to access news.

·         Newspaper companies believe that young people see newspapers as reputable sources of information.

To find details of the report and an executive summary, visit http://www.wan-press.org/rubrique880.html.