#ANALOG for October 2016
October 5, 2016
ANALOG is a monthly compilation of stories, insights, facts, figures, charts, and more.
Stories Over Coffee
In its first-ever original content series, which launched last month, Starbucks is aiming to inspire Americans to be better citizens.
Called Upstanders, the series features 10 different stories that focus on the achievements of individuals who are going out of their way to make a positive change in their communities, from students who created an app to help food distribution to area food banks to a community that rallied to create scholarships for its high school students.
Written and produced by Howard Schultz, CEO at Starbucks, and Rajiv Chandrasekaran, SVP of public affairs at Starbucks and executive producer of its social impact media initiatives, the stories cover a wide range of social issues and are told in prose, video, and podcast formats, with corporate branding taking a backseat.
"We've asked ourselves what is the role and responsibility of a public company and, as citizens, how we can catalyze hope in a time when we need more optimism, empathy, compassion, and leadership," Schultz said of the series in a press release. "The upstanders featured in this series are inspiring individuals whose actions are emblematic of the American spirit and what is missing from so much of today's national dialogue."
To help drive awareness for the series, Starbucks is promoting Upstanders in its stores and on its mobile app through November. To keep the conversation going, Chandrasekaran also hosted town hall-style events based on the series in Memphis, Tenn., Dallas, Deerfield, Fla., and Washington, D.C. The events served as a forum to discuss ideas for how people might inspire positive change in their own communities.
Available at upstanders.starbucks.com, the series includes opportunities for readers to upload a photo of themselves to show their support for the project, nominate others making noticeable impacts on their communities, and vote for their favorites.
— Urey Onuoha
Number of U.S. consumers who will use Snapchat at least once a month in 2016.
source: 2016 eMarketer
The size the public cloud market will grow to by 2020, up 23 percent from 2014.
source: 2016 Forrester Research Forecast
Podcast listeners who say they are more inclined to consider buying products and services they learn about during a podcast.
// quote it
— Lauren Fleischer, director of marketing at IT'SUGAR, speaking at the 2016 ANA Shopper Marketing Conference
The Young Are the Restless
Different age groups vary in how likely they are to try another method for reaching a company if their initial outreach for customer service wasn't resolved within 60 minutes. Millennials are the quickest to lose patience.
Paper Preferred to Pixels
While wearables and virtual reality grow in popularity, and life in general gets increasingly digital, most book readers still prefer the experience of reading from paper.
note: Digital books segment also includes audio books
// quick poll
We're curious what you think about the upcoming election, so we've put together a quick, very non-scientific poll to find out who you think will win the presidential election, and whose presidency you think would be better for marketers.
We'll tweet the results October 22, the final day of the 2016 ANA Masters of Marketing Conference.
This story first appeared in the October 2016 issue of ANA magazine.
Trump/A Katz Shutterstock.com; Clinton/JStone Shutterstock.com
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