Quick Bits for January 19, 2017

January 19, 2017

By Andrew Eitelbach

This week in marketing, by the numbers


A look at five bits of marketing-related news from the past week, by the numbers.



Failing pile of garbageLast week at his first press conference since becoming president-elect, Donald Trump, angry over a story BuzzFeed ran about him regarding salacious but unsubstantiated rumors, called the website "a failing pile of garbage." Within hours BuzzFeed was promoting merchandise emblazoned with that phrase in a flash sale to benefit the Committee to Protect Journalists, a nonprofit organization dedicated to fighting for the freedom of the press around the world. The sale, which only lasted until midnight, netted more than $25,000 for the nonprofit.




Distrust in the world's institutions is growing, according to the 2017 Edelman Trust Barometer. The study, released last week, found only 52 percent of global respondents trust businesses — and in 13 of the 28 countries where the poll was conducted, trust in business fell below the 50 percent mark. Media and government fared the worst, with trust in those institutions only reaching 43 and 41 percent, respectively.



7 magical unicorns

In the same sardonic tone as the movie's marketing campaign, the producers of Deadpool released an irreverent for-your-consideration video after rumors began circulating that the film might be nominated for an Oscar. The short film, which actor/producer Ryan Reynolds tweeted out last Thursday, mockingly lists the quantities of arbitrary things from the movie as if they were distinguished awards, including 600 pounds of chimichangas, two nerds, and seven magical unicorns.

Oscar nominations will be announced on Tuesday.





Chevrolet debuted a life-size LEGO Batmobile, made of 344,187 LEGO brick pieces, at the North American International Auto Show in Detroit last week. The car, which has a fictitious product page on Chevy's website (where it's listed with a suggested $48 million MSRP), is also featured in its own Chevy-style commercial, as part of a brand integration promoting the upcoming The LEGO Batman Movie.




According to the GfK MRI Survey of the American Consumer, 71 percent of Millennials live in a cellphone-only household. That number has jumped significantly since 2011, when the percentage of Millennials who were living without landlines and relying only on a cellphone was 47.



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Photo credit: T-shirt courtesy of BuzzFeed

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