Quick Bits for January 26, 2017
January 26, 2017
A look at five bits of marketing-related news from the past week, by the numbers.
> $10 million settlements
Instead of releasing service agreements with media owners or agreeing to audits, ad agencies in the U.S. are paying quiet settlements to clients, Business Insider reports. According to the news site, multiple sources suggest there are at least 20 such cases with amounts ranging from the low millions to more than $10 million, being paid in cash or as discounts on future client fees, and that the cases may be a direct result of the ANA's report on media transparency, released last year.
Media company The Players' Tribune has raised $40 million in its most recent round of funding, according to The Wall Street Journal. Founded by former New York Yankees player Derek Jeter, the site delivers sports news coverage by professional athletes, as well as personal essays, podcasts, and video content from players. The site also features partner content from a number of brands including Dove and Powerade, the WSJ reports.
In anticipation of the Super Bowl (happening February 5), and to promote its AdBlitz page, which lets users view and vote on their favorite Super Bowl ads, YouTube has released the top 20 Super Bowl ads to appear on its site between 2008 and 2016. According to the AdBlitz 10-Year Anniversary Report the ads were ranked based on the number of views they accrued in January and February of the years in which they were released. Budweiser's 2014 "Puppy Love" tops the list, with ads for Clash of Clans (2015), Volkswagen (2011), Budweiser (2015), and Pokémon (2016) rounding out the top five.
Men's magazine GQ generated 70 percent of its social media–based revenue through Instagram in 2016, Marketing Land reports. Instagram contributes 7 percent of the magazine's total digital revenue. Since November, when Instagram started to let verified accounts include links on posts to Stories, GQ has seen site traffic from Instagram double.
1.4 million children
Gavi, the Vaccine Alliance and Unilever's soap brand Lifebuoy are partnering to promote immunization and proper hand washing among children. "Every year, infectious diseases such as diarrhoea (sic) and pneumonia deny 1.4 million children the chance to celebrate their fifth birthday," Paul Polman, CEO at Unilever, said in a press release. "… many of these deaths can be prevented through the simple act of hand washing with soap." According to the release, the three-year partnership will make use of Unilever's marketing capabilities and funding to promote the benefits of good hygiene, washing with soap, and vaccination in India, the country with the highest rates of children dying from diarrhea and pneumonia.
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