Quick Bits for February 2, 2017
February 2, 2017
A look at five bits of marketing-related news from the past week, by the numbers.
Ads that Google removed in 2016 for violating its advertising policies. The ads were determined to be illegal, misleading, or linked to questionable or dangerous sites, among other issues.
Something else to chew on besides chips and guac this weekend while the Patriots and Falcons meet in Super Bowl LI: Over the past 10 years the average price of a 30-second Super Bowl commercial has gone up 100 percent, from $2.39 million in 2007 to $4.8 million in 2016, according to Kantar Media.
$2.9 billion under review
A majority of 59 companies with a total ad spend of more than $70 billion are currently running reviews of their programmatic ad spend, a World Federation of Advertisers survey reveals. According to CNBC, 90 percent of respondents signaled they are reviewing their programmatic ad contracts, which are worth $2.9 billion, to better understand the buying process and ensure better transparency from their agencies.
16 million sniffles
Instead of investing in a Super Bowl commercial, Heinz is giving its salaried employees the Monday after the big game the day off — a day when 16 million Americans will skip or call in sick to work anyway, the company says. The move is part of the company's push to make that Monday, called "SMUNDAY," a national holiday. Heinz has even started a petition on change.org to gather signatures in hopes of bringing the idea before Congress.
Client-side member marketers surveyed who say they currently engage in e-commerce, according to a new ANA report. That number is anticipated to grow to 80 percent within the next two years.
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