Quick Bits for February 9, 2017

February 9, 2017

By Andrew Eitelbach


A look at five bits of marketing-related news from the past week, by the numbers. Special Super Bowl LI edition.


111.3 million

Little-known fact: the Super Bowl is popular. According to Nielsen, this past Sunday's game caught the attention of 111.3 million viewers, which is massive, but the trophy for most-viewed game belongs to Super Bowl XLIX in 2015, which more than 114 million fans tuned in to watch.

Here's a look at the average number of viewers per Super Bowl since the first one in 1967.



$432.4 million

Maybe the biggest winner of Super Bowl LI was the broadcast network. According to MediaPost, Fox made $432.4 million in ad sales during the game, which includes four advertisers in the bowl's first-ever overtime. In total, 62 brands contributed 89 spots.




To add a bit more sparkle to Lady Gaga's Pepsi Zero Sugar Super Bowl LI Halftime Show this past weekend, Intel Corp. created a light show performed by 300 choreographed drones. The drones took to the air at the beginning of the performance and provided a backdrop to the singer's opening routine, mimicking stars, fireworks, and the American flag. Following the spectacle Intel showed a 10-second spot featuring the drones changing from the Pepsi logo into the Intel logo.




The number of brands that gambled on buying ad space in the game's overtime slot. According to The Wall Street Journal, at least one of those advertisers, SoFi, paid less than half the $5 million rate Fox was charging for a 30-second ad airing during normal game time. The bet paid off; this week's game was the first-ever Super Bowl to go into overtime.




During Sunday's big game, 64 million people were talking about the Super Bowl on Facebook, generating 240 million interactions (more than 90 percent of which came from mobile devices), the social media site reports. Audi's ad "Daughter" was the most talked about spot, while James White's game-winning run was the most discussed moment of the game.



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