Quick Bits for February 16, 2017

February 16, 2017

By Andrew Eitelbach


A look at five bits of marketing-related news from the past week, by the numbers.


$50 billion

Spend on content advertising programs will grow 32 percent year-over-year for the next four years, hitting $50 billion by 2021, according to the content marketing platform Polar. As MediaPost reports, that's a massive increase to the $12.8 billion spent on content marketing in 2016. By 2021, Polar projects the global ad market will reach $775 billion.




As Snap Inc. prepares for its upcoming I.P.O., a new study from the customer acquisition firm Fluent on the ephemeral photo app's ad-based revenue model does not show the rosiest of pictures. As many as 80 percent of 18- to 24-year-olds always or often skip the ads they find on Snapchat, Digiday reports. Ad engagement among older users is better, the report says, but not by much: 69 percent of adults skip ads on Snapchat.




While music fans watched Adele sweep the Grammy Awards on Sunday, Masterpass users had the opportunity to win big too. The digital payment service from Mastercard offered users the chance to grab special offers for $1 each time an award was presented. Items up for grabs included movie tickets, designer clothes, and a trip to next year's Grammys. Part of the Masterpass "#ThankTheFans" campaign, new items were unlocked each time a winning artist thanked his or her fans.




The price of the "Because washing dishes is the worst" gift on Domino's new wedding registry.



3 morning news shows

John Oliver, the host of HBO's Last Week Tonight, took out ad time on three major cable news channels to troll President Donald Trump with lessons on things like geography and the nuclear triad, CNN reports. The ads ran during the morning news programs on CNN, MSNBC, and Fox News, which Trump is known to watch.



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