ANA 2016 Marketing Word of the Year

December 12, 2016

Executive Summary

For the third consecutive year, the ANA surveyed our members to identify the marketing word of the year. The ANA staff identified a list of finalists and then asked members to cast their votes to determine the winner. Voting was done online during the week of November 28. In total, 267 members participated. "Transparency," a runner-up in previous years, was selected by ANA members as the ANA 2016 Marketing Word of the Year.

Click the link to the right (or the bottom of the screen on mobile) to download the full report.


"ANA 2016 Marketing Word of the Year." ANA, 2016.

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