Seven Secrets behind the World’s Most Successful Client/Agency Relationships

September 26, 2015

Executive Summary

Brands often ask what the ingredients are of a successful partnership like the one between Apple and TBWA\Chiat\Day. Can these lessons learned be applied to other client/agency relationships? Can you tell the difference between a vendor relationship and a business partnership?

(For the full article from Agency Mania Solutions, click the download link to the right.)

Source

"Seven Secrets behind the World's Most Successful Client/Agency Relationships." Bruno Gralpois, co-founder of Agency Mania Solutions, 9/26/15.

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