Modernizing the Mix: Transforming Marketing through Technology and Analytics

August 4, 2016

Executive Summary

In an era of technology-driven marketing, senior marketers must have the skill set necessary to understand these technologies and implement them within the marketing department. What remains to be seen is if marketers are ready for the accelerating technological shift that is happening around them. To help answer this question, DataXu surveyed 532 marketers across the U.S., the UK, Germany, France, Spain and Italy to uncover the role and impact of technology on the strategy and day-to-day operations of marketing teams around the world. Although use of marketing technologies varies by region, this survey revealed that marketing technologies have been widely adopted at a variety of organizations around the globe to cover an ever-expanding array of functions.

(Please click the download link to the right (or below on mobile) to view the full report.)


"Modernizing the Mix: Transforming Marketing through Technology and Analytics." DataXu, July 2016.

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