The State of Programmatic Direct

August 18, 2016

Executive Summary

Programmatic direct bridges the world of traditional media reservations with the power of real-time bidding. Deals that were reserved and transacted directly are now being executed programmatically, allowing advertisers to use real-time data to reach the right people in the right moments in brand-safe publisher environments.

(Please click the link to the right (or below on mobile) to download the infographic.)


"The State of Programmatic Direct." Google DoubleClick, 2016.

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