The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

December 27, 2016

Originally appeared on Think with Google.

The most-watched YouTube ads of 2016 lend a few lessons. Here, Kate Stanford, director of YouTube
ads marketing, shares what the best advertisers on YouTube did to go the extra mile and top the Year-End
YouTube Ads Leaderboard. Consider these food for thought for your 2017 resolutions.

This year, for the first time ever, I stuck to my New Year's resolution. I joined the Mark Zuckerberg challenge, setting out to run 365 miles—one mile a day—in 2016. I hit my goal at the end of last week, which means this week, I've literally been logging "extra miles." It may sound cliché, but that got me thinking about what an "extra mile" actually looks like for the advertisers we work with on YouTube. And then I saw the Year-End YouTube Ads Leaderboard this week, and I got my answer.

The Year-End YouTube Ads Leaderboard celebrates the top 10 mostwatched, most-engaged-with, and most-loved ads of the year globally. It's a reflection of the brands that go the extra mile on YouTube. I'll
outline four New Year's resolutions for marketers, inspired by the best ads on YouTube this year.

Click the link to the right (or the bottom of the screen on mobile) to download the full article.


"The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016." Kate Stanford, Director of YouTube Ads Marketing. think with Google, December 2016.

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