Checklist for Optimizing Marketing Content

December 26, 2016

By Suzanne Martin

More and more of the buyer's journey takes place online — so you can't rely on Sales to win over buyers. As a marketer, you need to provide value to your buyers at every touch point by mapping out their journeys, and by offering up content that engages, convinces and excites. When you do it right, expect big results.

Marketers using modern marketing strategies like nurture journeys and content maps convert:

Click the link to the right (or the bottom of the screen if you're on mobile) to download this checklist as a PDF.


"Checklist for Optimizing Marketing Content." Suzanne Martin, CMO at The Mx Group, December 2016.

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