Engaging Millennials: Time for New Approaches in the Workforce and Marketplace

August 1, 2014

Executive Summary

Born roughly between 1980 and the early 2000s, the Millennial Generation emerges as the result of a variety of influences. As the first group to come to adulthood immersed in technology, they symbolize the most ethnically and racially diverse generation of modern times. A recent Pew study calls them a "transitional generation" with "some 43% of millennial adults" classified as non-white and the Census Bureau projecting the majority of the U.S. population slated to become mostly non-white "sometime around 2043." They represent one of the most highly educated (one-third ages 26-33 have four-year degrees or more) and most unemployed or underemployed (April 2014 unemployment rate of 10.6% for ages 20-24) segments of society.

(Please visit our "Also See" section to the right for the full PDF of the Research Report.)

Source

"Engaging Millennials: Time for New Approaches in the Workforce and Marketplace." BMA, August 2014.

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